B2B Content Architect & Thought Leadership

Aquent; Sydney; Hybrid; AUD 90,000 - 100,000; Full time

Job summary

Aquent in Sydney is seeking a content-led marketer to turn complex business knowledge into clear, engaging content for a national audience. This role focuses on content, thought leadership and stakeholder engagement within a growing professional services team.

You’ll develop a national content calendar, create thought leadership articles, case studies and project stories, and work with senior stakeholders to identify and share opportunities across channels.

Qualifications

• Excellent written communication and editorial skills.
• Ability to turn complex information into clear, engaging content.
• Strong stakeholder management and communication skills.
• Curious and proactive approach to finding content opportunities.
• Confidence working with senior stakeholders and subject matter experts.

Responsibilities

• Developing and managing a national content calendar.
• Creating thought leadership articles, LinkedIn content, case studies and project stories.
• Interviewing subject matter experts and turning complex information into clear, engaging content.
• Developing profiles and content that build visibility of key people across the business.
• Creating website content, newsletters and internal communications.
• Identifying relevant industry trends, news and topics for commentary.
• Supporting content and communications around industry events.
• Working with senior stakeholders to identify and develop new content opportunities.
• Collaborating with wider marketing, digital, PR and creative teams to maximise reach.
• Ensuring content is consistent, well written and relevant to professional audiences.

Skills

Clear written communication

Content marketing

Stakeholder engagement

B2B marketing

Story discovery

Job description

Aquent in Sydney is seeking a content-led marketer to turn complex business knowledge into clear, engaging content for a national audience. This role focuses on content, thought leadership and stakeholder engagement within a growing professional services team.

You’ll develop a national content calendar, create thought leadership articles, case studies and project stories, and work with senior stakeholders to identify and share opportunities across channels.