Australian Energy Tech Brand & Acquisition Manager

FRANKLINWH AUSTRALIA PTY LTD; Sydney; On-site; AUD 100,000 - 180,000; Full time

Job summary

FranklinWH Australia Pty Ltd in Sydney is seeking an experienced Marketing Manager to own brand building and client acquisition across Australia. The role translates brand strategy into real market leads and collaborates with global teams.

You will lead multi‑channel campaigns, conduct market research, manage partnerships and events, and oversee the Australian marketing budget. The position requires up to 25% travel and is based onsite at the Sydney office.

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field.
• 5+ years of marketing experience, with strong B2C branding and client acquisition experience; renewable energy/tech/B2B is a plus.
• Track record of developing and executing marketing strategies with measurable impact on leads.
• Comfortable in a corporate structure with cross-team coordination and global processes.
• Strong understanding of the Australian market, including customer behavior and regulatory landscape.
• Excellent written and verbal communication; ability to create compelling content and presentations.
• Strong analytical skills for data-driven decisions.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Passion for clean energy and sustainability is a plus.
• Ability to travel up to 25%, including nights/weekends.

Responsibilities

• Brand & Acquisition Strategy: translate annual AUS plan into actionable brand-building and client acquisition strategies.
• Campaign Management: plan, execute, and manage multi-channel campaigns with lead tracking and quality assessment.
• Market Research: identify trends and needs; turn insights into practical strategies and positioning.
• Brand Management: ensure brand consistency and alignment with global messaging.
• Partnerships & Events: build partnerships and participate in industry events to boost visibility and leads.
• Budget Management: manage the Australian marketing budget for ROI.
• Cross-Functional & Corporate Coordination: liaise with global teams on planning, approvals, and processes.
• Market Agility & Global Collaboration: adapt plans and collaborate with global colleagues.
• Enterprise Sales Support for Technical Products: support long sales cycles in home energy tech.
• Pivot Between Strategy, Operations, and Execution: manage resources and execute plans.

Skills

Brand management

Campaign planning

Market research

Cross-functional collaboration

Budget management

Sales support

Stakeholder engagement

Education

Bachelor's degree in marketing, business, communications

Job description

FranklinWH Australia Pty Ltd in Sydney is seeking an experienced Marketing Manager to own brand building and client acquisition across Australia. The role translates brand strategy into real market leads and collaborates with global teams.

You will lead multi‑channel campaigns, conduct market research, manage partnerships and events, and oversee the Australian marketing budget. The position requires up to 25% travel and is based onsite at the Sydney office.