Marketing Manager

FranklinWH Australia; Sydney; On-site; AUD 110,000 - 150,000; Full time

Job summary

FranklinWH Australia is seeking an experienced, results-oriented marketing manager to own brand building and client acquisition across the Australian market. This role translates brand strategy into real market leads, leveraging strong B2C branding and partnerships to drive growth.

Based in Sydney, the role requires up to 25% travel, close collaboration with global teams, and hands-on execution of multi-channel campaigns.

Qualifications

• Bachelor's degree required in marketing, business, or related field.
• 5+ years of marketing experience with strong B2C branding and client acquisition.
• Renewable energy, technology, or B2B background is a plus.
• Ability to operate within a global organization and coordinate across teams.

Responsibilities

• Brand & Acquisition Strategy: develop AUS brand and marketing plan; translate into actionable strategies for brand-building and client acquisition.
• Campaign Management: plan, execute, and optimise multi-channel campaigns to boost leads and quality.
• Market Research: identify trends and needs; translate insights into positioning and initiatives.
• Brand Management: ensure consistency; align messaging with global vision while delivering local results.
• Partnerships & Events: build partnerships with industry stakeholders; plan participation in events to raise visibility.
• Budget Management: manage Australian marketing budget for ROI.
• Cross-Functional & Corporate Coordination: liaise with global marketing, sales, finance; manage approvals and processes.
• Market Agility & Global Collaboration: adapt plans with market shifts; collaborate with global teams.
• Enterprise Sales Support for Technical Products: support high-value, long-cycle sales in energy-related tech.
• Strategy-Operations-Execution Pivot: manage relationships at all levels and secure resources for execution.

Skills

Branding

Campaign planning

Market research

Cross-functional work

Data-driven decisions

Travel readiness

Education

Bachelor's degree in marketing, business or related field

Job description

FranklinWH is a rapidly expanding company determined to lead the global energy home storage system (ESS) industry. FranklinWH offers whole-home energy solutions, typically paired with solar PV systems, bringing households into the modern all-electric future. Founded by experts in power electronics, BMS, and EMS, FranklinWH is equally focused on energy management software and providing top-level service to our partners and customers. FranklinWH is expanding its global footprint and relies on an industry-leading supply chain. This is an exciting time to be at a fast-growing company in a fast-accelerating industry.

We are seeking an experienced, results-oriented marketing manager to join our team in Australia, owning brand building and client acquisition. This role is best suited to someone who can translate brand strategy into real market leads; solid B2C branding and client acquisition experience is especially encouraged.

This role manages marketing initiatives across Australia and partners closely with various organizations to reach FranklinWH's target audiences, with about 25% travel required. As part of a global organisation, the role also involves a fair share of corporate and cross-functional coordination—working with global teams, internal processes, and reporting structures alongside hands‑on execution.

Success in this role calls for organized reliability, collaboration, and creativity, along with assertive, confident relationship-building, sales, and negotiation skills. This position requires the candidate to work onsite at our Sydney, Australia, office, where they will collaborate with the team, attend meetings, and perform duties in a professional office environment.

Key Responsibilities

• Brand & Acquisition Strategy: Participate in developing the annual AUS brand & marketing plan, and translate it into concrete, actionable brand‑building and client acquisition strategies — measured against brand recognition, customer engagement, and sales growth.
• Campaign Management: Plan, execute, and manage multi‑channel marketing campaigns, with ongoing tracking and optimisation of the leads generated in terms of both volume and quality.
• Market Research: Conduct market research to identify trends, customer needs, and the competitive landscape, and turn those insights into practical marketing strategies and product positioning.
• Brand Management: Oversee brand consistency across all marketing and communications channels. Work closely with the global marketing team to ensure brand messaging aligns with the company's overall vision while also delivering results in the local market.
• Partnerships & Events: Identify and build partnerships with industry stakeholders, trade associations, and influencers. Plan and execute participation in industry events, trade shows, and conferences to increase brand visibility and generate real acquisition opportunities.
• Budget Management: Manage the marketing budget for the Australian market, ensuring efficient allocation of resources and maximising ROI.
• Cross‑Functional & Corporate Coordination: Regularly liaise with global marketing, sales, finance, and other internal stakeholders on planning, reporting, approvals, and process alignment—this role involves a meaningful share of corporate administrative work alongside creative and strategic marketing execution.
• Market Agility & Global Collaboration: Stay responsive to shifting market needs and adjust plans accordingly, while working closely with global colleagues and demonstrating a strong understanding of how to operate effectively within a corporate structure.
• Enterprise Sales Support for Technical Products: Our product has a long sales cycle involving multiple decision‑makers. Success requires experience selling high‑value, technical solutions, particularly in home energy management, energy storage, solar, or similar technologies.
• Ability to Pivot Between Strategy, Operations, and Execution: This role requires managing relationships at all levels — upward, outward, and downward — while navigating a range of business tools with both creativity and practicality. You’ll be responsible not only for building the plan but also for securing resources and executing it effectively.

Qualifications and Experience

• Bachelor's degree in marketing, business, communications, or a related field.
• 5+ years of marketing experience, with solid B2C branding and client acquisition experience strongly preferred; a background in renewable energy, technology, or B2B sectors is a plus.
• A track record of developing and executing successful marketing strategies and campaigns, with demonstrable impact on lead volume and quality.
• Comfortable working within a corporate structure—coordinating across teams, following internal processes, and managing reporting/approval workflows as part of a global organization.
• Strong understanding of the Australian market, including customer behavior, regulatory environment, and competitive landscape.
• Excellent written and verbal communication skills, with the ability to create compelling content and presentations.
• Strong analytical skills, with the ability to interpret data and make data‑driven decisions.
• Ability to work independently and manage multiple projects in a fast‑paced environment.
• Passion for clean energy and sustainability is a plus.
• Ability to travel up to 25%, with some nights and weekends required.

FranklinWH is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.

Please note:

Direct applicants only – no agencies, please.