Australia Marketing Lead: Brand & Acquisition

FranklinWH Australia; Sydney; On-site; AUD 110,000 - 150,000; Full time

Job summary

FranklinWH Australia is seeking an experienced, results-oriented marketing manager to own brand building and client acquisition across the Australian market. This role translates brand strategy into real market leads, leveraging strong B2C branding and partnerships to drive growth.

Based in Sydney, the role requires up to 25% travel, close collaboration with global teams, and hands-on execution of multi-channel campaigns.

Qualifications

• Bachelor's degree required in marketing, business, or related field.
• 5+ years of marketing experience with strong B2C branding and client acquisition.
• Renewable energy, technology, or B2B background is a plus.
• Ability to operate within a global organization and coordinate across teams.

Responsibilities

• Brand & Acquisition Strategy: develop AUS brand and marketing plan; translate into actionable strategies for brand-building and client acquisition.
• Campaign Management: plan, execute, and optimise multi-channel campaigns to boost leads and quality.
• Market Research: identify trends and needs; translate insights into positioning and initiatives.
• Brand Management: ensure consistency; align messaging with global vision while delivering local results.
• Partnerships & Events: build partnerships with industry stakeholders; plan participation in events to raise visibility.
• Budget Management: manage Australian marketing budget for ROI.
• Cross-Functional & Corporate Coordination: liaise with global marketing, sales, finance; manage approvals and processes.
• Market Agility & Global Collaboration: adapt plans with market shifts; collaborate with global teams.
• Enterprise Sales Support for Technical Products: support high-value, long-cycle sales in energy-related tech.
• Strategy-Operations-Execution Pivot: manage relationships at all levels and secure resources for execution.

Skills

Branding

Campaign planning

Market research

Cross-functional work

Data-driven decisions

Travel readiness

Education

Bachelor's degree in marketing, business or related field

Job description

FranklinWH Australia is seeking an experienced, results-oriented marketing manager to own brand building and client acquisition across the Australian market. This role translates brand strategy into real market leads, leveraging strong B2C branding and partnerships to drive growth.

Based in Sydney, the role requires up to 25% travel, close collaboration with global teams, and hands-on execution of multi-channel campaigns.