Australia–Vietnam Digital Growth & Communications Lead

Kalong Group; Sydney; On-site; AUD 90,000 - 150,000; Full time

Job summary

Kalong Group Pty Ltd is seeking a Marketing Manager to lead the marketing strategy, strengthen our digital presence, and drive measurable growth across Australian and Vietnamese markets.

You will coordinate marketing staff in Australia and Vietnam, collaborate with management and sales, and manage external agencies. The role focuses on brand awareness, qualified enquiries, acquisition, and retention.

Qualifications

• A degree in Information Technology or related discipline.
• Proven experience leading marketing strategy with measurable results.
• Hands-on experience in paid digital advertising, SEO, content marketing and social media.
• Experience with CRM, marketing automation and analytics platforms.
• Strong budgeting, reporting and decision-making abilities.
• Experience coordinating teams or agencies.
• Excellent written and spoken English and strong project management.

Responsibilities

• Plan, manage and optimise campaigns across Google Ads, Facebook, Instagram, LinkedIn, TikTok and other relevant digital channels.
• Oversee website content, social media, content marketing and email marketing to maintain a consistent brand presence.
• Develop SEO strategies covering keyword research, content optimisation and technical SEO.
• Improve content discoverability across AI-powered search and assistant platforms.
• Coordinate campaign messaging and creative production, with service and visa-related content reviewed by the relevant specialists before publication.
• Develop and implement integrated marketing strategies aligned with business objectives, customer needs and revenue targets.
• Set campaign objectives and KPIs, evaluate results and recommend improvements.
• Research market trends, competitors and customer behaviour to identify growth opportunities.
• Develop marketing processes and coordinate with sales to improve lead qualification, conversion and customer retention.
• Apply AI tools and marketing automation to improve campaign delivery, reporting and customer engagement.

Skills

Marketing strategy

Paid digital advertising

SEO

Content marketing

Social media

CRM systems

Marketing automation

Analytics platforms

Budget management

Team coordination

English proficiency

Project management

Education

Degree in Information Technology or related discipline

Job description

Kalong Group Pty Ltd is seeking a Marketing Manager to lead the marketing strategy, strengthen our digital presence, and drive measurable growth across Australian and Vietnamese markets.

You will coordinate marketing staff in Australia and Vietnam, collaborate with management and sales, and manage external agencies. The role focuses on brand awareness, qualified enquiries, acquisition, and retention.