Marketing manager (Digital Growth And Communications)

Kalong Group; Sydney; On-site; AUD 90,000 - 150,000; Full time

Job summary

Kalong Group Pty Ltd is seeking a Marketing Manager to lead the marketing strategy, strengthen our digital presence, and drive measurable growth across Australian and Vietnamese markets.

You will coordinate marketing staff in Australia and Vietnam, collaborate with management and sales, and manage external agencies. The role focuses on brand awareness, qualified enquiries, acquisition, and retention.

Qualifications

• A degree in Information Technology or related discipline.
• Proven experience leading marketing strategy with measurable results.
• Hands-on experience in paid digital advertising, SEO, content marketing and social media.
• Experience with CRM, marketing automation and analytics platforms.
• Strong budgeting, reporting and decision-making abilities.
• Experience coordinating teams or agencies.
• Excellent written and spoken English and strong project management.

Responsibilities

• Plan, manage and optimise campaigns across Google Ads, Facebook, Instagram, LinkedIn, TikTok and other relevant digital channels.
• Oversee website content, social media, content marketing and email marketing to maintain a consistent brand presence.
• Develop SEO strategies covering keyword research, content optimisation and technical SEO.
• Improve content discoverability across AI-powered search and assistant platforms.
• Coordinate campaign messaging and creative production, with service and visa-related content reviewed by the relevant specialists before publication.
• Develop and implement integrated marketing strategies aligned with business objectives, customer needs and revenue targets.
• Set campaign objectives and KPIs, evaluate results and recommend improvements.
• Research market trends, competitors and customer behaviour to identify growth opportunities.
• Develop marketing processes and coordinate with sales to improve lead qualification, conversion and customer retention.
• Apply AI tools and marketing automation to improve campaign delivery, reporting and customer engagement.

Skills

Marketing strategy

Paid digital advertising

SEO

Content marketing

Social media

CRM systems

Marketing automation

Analytics platforms

Budget management

Team coordination

English proficiency

Project management

Education

Degree in Information Technology or related discipline

Job description

Marketing manager (Digital Growth And Communications)

We are seeking a Marketing Manager to lead our marketing strategy, strengthen our digital presence and drive measurable business growth across Australian and Vietnamese markets. This role combines strategic leadership with hands-on digital marketing and the practical application of technology. You will coordinate marketing staff in Australia and Vietnam, work closely with management and sales, and manage external agencies and service providers. Your focus will be on brand awareness, qualified enquiries, customer acquisition and retention.

Key responsibilities

• Plan, manage and optimise campaigns across Google Ads, Facebook, Instagram, LinkedIn, TikTok and other relevant digital channels.
• Oversee website content, social media, content marketing and email marketing to maintain a consistent brand presence.
• Develop SEO strategies covering keyword research, content optimisation and technical SEO.
• Improve content discoverability across AI-powered search and assistant platforms.
• Coordinate campaign messaging and creative production, with service and visa-related content reviewed by the relevant specialists before publication.
• Develop and implement integrated marketing strategies aligned with business objectives, customer needs and revenue targets.
• Set campaign objectives and KPIs, evaluate results and recommend improvements.
• Research market trends, competitors and customer behaviour to identify growth opportunities.
• Develop marketing processes and coordinate with sales to improve lead qualification, conversion and customer retention.
• Apply AI tools and marketing automation to improve campaign delivery, reporting and customer engagement.

About you

• A degree in Information Technology or a related discipline, supported by practical marketing expertise and a strong technical foundation.
• Demonstrated experience managing marketing strategy and delivering measurable campaign results.
• Hands-on experience in paid digital advertising, SEO, content marketing and social media.
• Experience using CRM systems, marketing automation and analytics platforms.
• The ability to manage budgets, assess performance and make informed commercial decisions.
• Experience coordinating teams, agencies or external service providers.
• Strong written and verbal English, with effective organisation and project management skills.
• Willingness and ability to travel regularly between Australia and the company's Vietnam office, as required by the role.

About us

Kalong Group Pty Ltd is an Australian private company with an active Australian Business Number (ABN 20 639 798 799) and Australian Company Number (ACN 639 798 799). Our ABN has been active since 16 March 2020, and Kalong Group is a registered business name.