Australia Marketing Lead — Demand Gen & Growth

Samaipata; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Legl is seeking its first Marketing Manager in Australia to own Legl's marketing in the region end to end. You’ll turn early traction into a repeatable engine: more of the right firms hearing about us, more installations using Legl, and clear ROI signals across channels.

You’ll build customer advocacy, run demand generation across events and digital, partner marketing for new logos, and experiment fast to prove what moves the needle for revenue in this regulated market.

Qualifications

• You’ve run broad B2B marketing campaigns across events, digital, content, and partnerships.
• Able to show revenue impact with concrete numbers.
• Self-driven, highly organized and able to manage multiple programs.
• Experience marketing to professional services or regulated audiences is a plus.

Responsibilities

• Build customer advocacy and create a peer network of references and case studies.
• Own demand generation across events and digital channels (sponsorships, dinners, webinars, paid media, email, content).
• Market into the install base with campaigns to drive adoption and expansion in existing accounts.
• Run partner marketing programs with partners who already have trust with Australian firms.
• Experiment fast and pivot faster; test channels with time-boxed bets and measure ROI.
• Be the voice of the Australian market inside Legl; feed back to Sales, CS, Product & UK team.

Skills

B2B marketing

Demand generation

Events

Content marketing

Partner marketing

ROI analysis

Job description

Legl is seeking its first Marketing Manager in Australia to own Legl's marketing in the region end to end. You’ll turn early traction into a repeatable engine: more of the right firms hearing about us, more installations using Legl, and clear ROI signals across channels.

You’ll build customer advocacy, run demand generation across events and digital, partner marketing for new logos, and experiment fast to prove what moves the needle for revenue in this regulated market.