Australia B2B Marketing Lead for Legal Tech

Legl; Sydney; Hybrid; AUD 100,000 - 140,000; Full time

Job summary

Legl is seeking its first Marketing Manager in Australia to lead our regional marketing strategy end-to-end. You’ll drive demand generation across events and digital channels, build a strong customer community, and collaborate with Customer Success to grow existing accounts.

You’ll run partner marketing, host events, webinars, and content programs, and shape messaging that resonates with Australian law firms and regulated businesses.

Qualifications

• Experience leading B2B marketing across events, digital, content, partner and customer marketing.
• Ability to drive revenue impact with measurable campaigns.
• Self‑organised and able to balance multiple workstreams.
• Experience marketing to professional services or regulated audiences is a plus.

Responsibilities

• Build customer advocacy and community for Australian firms.
• Own demand generation across events and digital channels (events, webinars, paid, email, content).
• Market into the install base to drive adoption and expansion.
• Run partner marketing programs for new logo acquisition.
• Experiment fast with time-boxed bets and measure ROI.
• Be the voice of the Australian market inside Legl to inform Sales, CS, Product & UK team.

Skills

B2B marketing

Events

Digital marketing

Content marketing

Partner marketing

Customer marketing

Job description

Legl is seeking its first Marketing Manager in Australia to lead our regional marketing strategy end-to-end. You’ll drive demand generation across events and digital channels, build a strong customer community, and collaborate with Customer Success to grow existing accounts.

You’ll run partner marketing, host events, webinars, and content programs, and shape messaging that resonates with Australian law firms and regulated businesses.