Marketing Manager

Samaipata; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Legl is seeking its first Marketing Manager in Australia to own Legl's marketing in the region end to end. You’ll turn early traction into a repeatable engine: more of the right firms hearing about us, more installations using Legl, and clear ROI signals across channels.

You’ll build customer advocacy, run demand generation across events and digital, partner marketing for new logos, and experiment fast to prove what moves the needle for revenue in this regulated market.

Qualifications

• You’ve run broad B2B marketing campaigns across events, digital, content, and partnerships.
• Able to show revenue impact with concrete numbers.
• Self-driven, highly organized and able to manage multiple programs.
• Experience marketing to professional services or regulated audiences is a plus.

Responsibilities

• Build customer advocacy and create a peer network of references and case studies.
• Own demand generation across events and digital channels (sponsorships, dinners, webinars, paid media, email, content).
• Market into the install base with campaigns to drive adoption and expansion in existing accounts.
• Run partner marketing programs with partners who already have trust with Australian firms.
• Experiment fast and pivot faster; test channels with time-boxed bets and measure ROI.
• Be the voice of the Australian market inside Legl; feed back to Sales, CS, Product & UK team.

Skills

B2B marketing

Demand generation

Events

Content marketing

Partner marketing

ROI analysis

Job description

Hi We’re Legl.

Legl is building the operating system for modern legal services.

We help law firms and regulated businesses replace manual, fragmented workflows with intelligent software from client onboarding and compliance to payments, risk, and reporting.

Legal work is high-stake - it’s regulated, complex, and deeply impactful - and our mission is to help regulated firms grow faster, run their businesses more profitably, manage risk intelligently, and deliver great client experiences

We’re backed by leading European VCs, scaling quickly, partnered with over 600 law firms including 50 of the UK’s top 200, launched in the UK and Australia - and entering our next phase of growth.

We Work Best When

• AI is the central-operating model: not a tool or a future plan - but the way we run.


• Decisions live with people: you're trusted to make calls and own them.


• Think deeply, execute quickly: speed and rigour, not speed or rigour.

What You’ll Do

As our first Marketing Manager in Australia, you'll own Legl's marketing in the region end to end. We've launched, firms are buying and engaging, and the job now is to turn early traction into a repeatable engine: more of the right firms hearing about us, more of our install base using more of Legl, and a clear view of which marketing channels deserve greater investment as we scale.

• Build customer advocacy and community. Turn our first Australian firms into references, case studies and a peer network that other firms want to be part of.


• Own demand generation across events and digital. Sponsored industry events, our own hosted dinners and roundtables, webinars, paid, email and content. You'll decide the mix, run it, and know the cost per qualified conversation for each.


• Market into the install base. Work with Customer Success to grow accounts we already have: campaigns that drive adoption of products a firm hasn't bought yet, and that make expansion an easy conversation for CS to have.


• Run partner marketing for new logo acquisition. Build joint programmes with the partners who already have the trust of Australian firms.


• Experiment fast and pivot faster. Test channels with small, time-boxed bets. Execute based on ROI and impact.


• Be the voice of the Australian market inside Legl. What firms here care about, how they buy, what messaging lands and what doesn't - creating feedback loops into Sales, Customer Success, Product & the UK team.

This Role Is a Great Fit If You…

• Have run B2B marketing with real breadth: events, digital, content, partner and customer marketing, ideally as the only marketer or experienced early stage market launch.


• Can point to the activity that drove meaningful impact on revenue and commercial numbers.


• Are iterative by default. You think from first principles, experimenting, iterating, understanding and solving the problems in front of you.


• Are highly self-organised; balancing workstreams, updating the team around you, and asking for help when you need.


• Have marketed to professional services, legal, or another regulated audience, or you've shown you can learn a buyer fast.

This Role Is Not a Great Fit If You…

• Want a defined lane. This role is the whole marketing function in Australia, and you'll be doing the strategy and the setup of the event stand in the same week.


• Need a team around you to execute - there isn’t one here (yet)!


• Measure marketing by activity. Events run and content published rather than pipeline, adoption and expansion.


• Operate from playbooks, rather than first principles.