Growth Marketing Lead — Australia

Pinion Advisory; Adelaide; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

Pinion Advisory is seeking a strategic, hands-on Marketing Manager to lead marketing and growth initiatives across Australia. You will shape brand visibility, drive performance, and align with the Pinion US team to scale the business.

This role focuses on building systems, influencing stakeholders, and turning technical expertise into client-focused storytelling. You will partner with service lines, manage budgets, and oversee campaigns, content, and enablement materials to support growth and

Qualifications

• Demonstrated experience developing and executing marketing strategies that support business growth.
• Strong stakeholder management and ability to build credibility with technical professionals and business leaders.
• Excellent written communication, content editing, and brand stewardship.
• Experience using CRM platforms, marketing automation tools, email marketing systems, and project management software.

Responsibilities

• Develop and execute annual marketing and growth plans across all service lines.
• Lead the Australian marketing function and manage priorities, budgets, resources, and project execution.
• Partner with advisors and service-line leaders to identify growth opportunities and marketing priorities.
• Build and manage integrated campaigns that support business development, lead generation, and cross-selling initiatives.
• Coordinate thought leadership programs, webinars, market insights, reports, newsletters, and client communications.
• Drive website strategy, SEO performance, digital marketing initiatives, and content effectiveness.
• Own CRM adoption, lead routing, opportunity tracking, marketing reporting, and campaign measurement.
• Develop advisor enablement resources including referral guides, account planning tools, service-line collateral, and sales support materials.
• Establish scalable processes for marketing requests, tender support, opportunity management, and case study development.
• Maintain brand consistency, messaging standards, and content quality across all channels.
• Mentor and support the Marketing Coordinator while helping build a high-performing marketing function.
• Act as the bridge between Australian leadership and the Pinion US marketing team.
• Ensure alignment with the global brand strategy and consistent customer experience across markets.

Skills

Marketing strategy

Stakeholder management

Content development

Brand stewardship

Autonomous work

Tools

CRM platforms

Marketing automation tools

Email marketing systems

Project management software

Job description

Pinion Advisory is seeking a strategic, hands-on Marketing Manager to lead marketing and growth initiatives across Australia. You will shape brand visibility, drive performance, and align with the Pinion US team to scale the business.

This role focuses on building systems, influencing stakeholders, and turning technical expertise into client-focused storytelling. You will partner with service lines, manage budgets, and oversee campaigns, content, and enablement materials to support growth and