Audit & Restructure Google Ads Search Campaigns to Reduce CPA

BotDigit Inc.; Australia; Remote; AUD 83,000 - 131,000; Full time

Job summary

BotDigit Inc. is seeking an experienced Google Ads specialist to audit search terms, remove wasted spend, and optimize ad copy and ad groups for better quality scores. The role involves restructuring campaigns to improve conversions and reduce cost per acquisition.

The freelancer will deliver an action plan, implement optimizations, and provide a before/after performance report with key metrics and insights. Immediate start is preferred, with a quick turnaround and adherence to Google guidelines.

Qualifications

• Demonstrated experience with Google Ads campaigns and performance audits.
• Ability to identify wasted spend and prune non-converting terms.
• Experience optimizing ad groups and ad copies for higher QS.
• Familiarity with Meta Ads and social media marketing basics is a plus.

Responsibilities

• Audit current campaigns and develop a clear action plan for improvement.
• Execute optimization plan and deliver before/after performance metrics.

Skills

Google Ads

Audit & optimization

Ad copy testing

Meta Ads

Tools

Google Analytics

Job description

We have two active Google Ads search campaigns that have seen rising Cost-Per-Click and declining conversion rates over the last 60 days. We need an experienced Google Ads specialist to audit our search terms, remove negative keyword waste, optimize ad copy variants, and restructure ad groups for higher quality scores.

Our ad budget is being consumed by broad, low-intent search queries without generating qualified inbound leads.

Key Deliverables

• Audit & Strategy Development: Analyzing current performance, identifying issues, and developing action plan.
• Implementation & Performance Report: Executing optimization plan and delivering before/after metrics comparison.

Requirements

• Demonstrated experience with Meta Ads, Social Media Marketing, Content Strategy
• Quick turnaround needed — must be available to start within 24 hours.
• No black-hat SEO tactics — Google guidelines compliance only.
• Monthly progress report with key metrics comparison required.

Looking to get started promptly. Please submit a proposal detailing your relevant past experience and expected timeline.