Assistant Brand Manager, AU

Kraft Heinz; Freshwater; Hybrid; AUD 65,000 - 95,000; Full time

Benefits offered by this job

Hybrid working

Pay for performance

Parental leave

Leave options

Great place to work

In house training

Corporate discounts

Job summary

Kraft Heinz is seeking an Assistant Brand Manager for the AwayFromHome & Export team, based in Melbourne. This role offers a hybrid work setup with 3 days in the office and 2 days remote, in a collaborative environment focused on growth and advancement.

The successful candidate will translate commercial strategy into activations, coordinate cross-functional teams, and lead end-to-end events while developing promotional frameworks and assets for AFH & Export.

Qualifications

• Exposure to managing suppliers/agency relationships and supporting basic contract or scope conversations.
• Practical experience tracking results against KPIs and reporting campaign outcomes.
• Strong project management and organisational skills – plan multistage activations, timelines, priorities.
• Clear written and verbal communication; concise briefs, sell-ins and presentations for internal and customer audiences.
• Solid stakeholder management with national sales, category, NPD and external suppliers.
• Commercial awareness and basic business acumen – understands sales uplift and ROI implications.
• Attention to detail and process discipline – compliance to brand, pricing and legal guidelines.
• Problem solving and adaptability to mitigate risks.

Responsibilities

• Plan and collaborate with National Sales to build and maintain annual Sales & Marketing Calendar.
• Translate strategy and insights into activation briefs, campaigns and tactical plans.
• Lead major events and manage end-to-end delivery including budgeting and vendor selection.
• Coordinate cross-functional teams to ensure activation execution.
• Design account activations and develop promotional frameworks for various channels.
• Manage Marketing budget and spend with HO Channel Development.
• Plan and execute NPD activation to support sales timelines.
• Create activation assets for AFH & Export (POS, demos, training guides).
• Track performance vs objectives/KPIs and report outcomes.
• Work with analytics to derive actionable insights and scale best practices.

Skills

Supplier management

Project management

Stakeholder management

Campaign activation

Analytical insights

Communication

Job description

Job Description

Assistant Brand Manager, AU

• Opportunity togrow your career with Kraft Heinz!
• Flexible work arrangement – 3 days in office, 2 days remote
• Collaborative and dynamic work environment

GrowYourCareer with Kraft Heinz!

Are you looking togrowyour career inBrand Management? Do you want to join a dynamic team with a proventrack recordof internal growth and career advancement opportunities? We haveanexcitingpermanentopportunityforan Assistant Brand Managerto join our‘AwayFromHome & Export’team, based inMelbourne.

TheCompany

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight$1 billion+ brands and global sales of approximately$25 billion. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, andnumerousother grocery products in a portfolio of more than 200 legacy and emerging brands.

Key position responsibilities include, but not limited to:

• Plan and collaborate with the National Sales team to build andmaintainthe annual Sales & Marketing Calendar.
• Translate commercial strategy and customer insights into activation briefs,campaignsand tactical plans. Working with Head of Category Development.
• Project lead major events (national and regional key trade shows) and manage end to end program delivery: planning, budgeting, supplierselection,executionand post activity measurement.
• Coordinate cross functional teams (sales, marketing, category, supply chain, finance, NPD) to ensure seamless activation execution.
• Design account specific activations with the National Business Manager and develop promotional frameworks (in distributor, digital, trade events, demos, sampling, training etc).
• Work closely with HO Channel Development to manage the Marketing budget and spend on monthly and annual cycles.
• Plan and execute NPD activation internally to ensure the Sales team haverequiredassets and clear timelines for launches.
• Create activation assets and commercial materials for AFH & Export (sell ins, POS, product demos, playbooks, Catalogues, Flyers, training guides etc).
• Track and report performance versus objectives/KPIs of activations (sales uplift, conversion, distribution, ROI, attendance, engagement). Working with Commercial Finance.
• Work with analytics to derive actionable insights, testlearningsand scale best practice activations.
• Ensure compliance with commercial policies, pricing agreements, legal and brand guidelines.
• Manage vendor and agency relationships, including briefs, scope,contractsand performance reviews.
• Deliver in market activations with the National Sales team aligned to key end user customers.
• Maintain clear documentation and post activity evaluations to capture learnings and inform future activations.
• Design and deliver bold trade activations in partnership with National Group and Business Manager

About you:

• Exposure to managing suppliers/agency relationships and supporting basic contract or scope conversations.
• Practical experience tracking results against KPIs and reporting campaign outcomes.
• Strong project management and organisational skills – able to plan multistage activations, manage timelines and prioritise competing tasks.
• Clear written and verbal communication; able to create concise briefs, sell ins and presentation materials for internal and customer audiences.
• Solid stakeholder management: comfortable coordinating with national sales, category,NPDand external suppliers.
• Commercial awareness and basic business acumen – understands sales uplift, ROIlogicand promotional impacts.
• Attention to detail and process discipline (compliance to brand,pricingand legal guidelines).
• Problem solving and adaptability – able toidentifyrisks, elevate appropriately to implement practical mitigation.
• Customer facing professionalism and ability torepresentthe brand in market.
• Eligibility to work in Australia or New Zealand–with full working rights

Benefits of working with us:

• Hybrid Working – Flexibility around when and where you work
• Pay for Performance – industry leading variable compensation offerings tied to company and individual performance on top of a competitive base salary package
• Parental Leave – paid time off for both primary AND secondary caregivers
• Leave Options – Purchased leave, volunteer leave and LiveWell leave programs to give you even more flexibility to plan your life and spend time on causes that matter
• Great Place to Work certification in Australiaand New Zealand
• In House Training Programs
• Corporate Discount Programs

Location(s)

Freshwater

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes**.**