Brand Activation Manager – AFH & Export

Kraft Heinz; Freshwater; Hybrid; AUD 65,000 - 95,000; Full time

Benefits offered by this job

Hybrid working

Pay for performance

Parental leave

Leave options

Great place to work

In house training

Corporate discounts

Job summary

Kraft Heinz is seeking an Assistant Brand Manager for the AwayFromHome & Export team, based in Melbourne. This role offers a hybrid work setup with 3 days in the office and 2 days remote, in a collaborative environment focused on growth and advancement.

The successful candidate will translate commercial strategy into activations, coordinate cross-functional teams, and lead end-to-end events while developing promotional frameworks and assets for AFH & Export.

Qualifications

• Exposure to managing suppliers/agency relationships and supporting basic contract or scope conversations.
• Practical experience tracking results against KPIs and reporting campaign outcomes.
• Strong project management and organisational skills – plan multistage activations, timelines, priorities.
• Clear written and verbal communication; concise briefs, sell-ins and presentations for internal and customer audiences.
• Solid stakeholder management with national sales, category, NPD and external suppliers.
• Commercial awareness and basic business acumen – understands sales uplift and ROI implications.
• Attention to detail and process discipline – compliance to brand, pricing and legal guidelines.
• Problem solving and adaptability to mitigate risks.

Responsibilities

• Plan and collaborate with National Sales to build and maintain annual Sales & Marketing Calendar.
• Translate strategy and insights into activation briefs, campaigns and tactical plans.
• Lead major events and manage end-to-end delivery including budgeting and vendor selection.
• Coordinate cross-functional teams to ensure activation execution.
• Design account activations and develop promotional frameworks for various channels.
• Manage Marketing budget and spend with HO Channel Development.
• Plan and execute NPD activation to support sales timelines.
• Create activation assets for AFH & Export (POS, demos, training guides).
• Track performance vs objectives/KPIs and report outcomes.
• Work with analytics to derive actionable insights and scale best practices.

Skills

Supplier management

Project management

Stakeholder management

Campaign activation

Analytical insights

Communication

Job description

Kraft Heinz is seeking an Assistant Brand Manager for the AwayFromHome & Export team, based in Melbourne. This role offers a hybrid work setup with 3 days in the office and 2 days remote, in a collaborative environment focused on growth and advancement.

The successful candidate will translate commercial strategy into activations, coordinate cross-functional teams, and lead end-to-end events while developing promotional frameworks and assets for AFH & Export.