Area Sales Manager

Platinum People Solutions; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Uncapped commission

Car allowance and expense coverage

OEM product training

Access to leading automation and包装技术

Job summary

Platinum People Solutions is seeking an ambitious Area Sales Manager to drive growth across New South Wales, focusing on capital equipment projects with food manufacturers. Reporting to the National Sales Manager, you will own territory development, win high-value opportunities, and manage complex CAPEX deals with manufacturing leaders.

You will build strategic partnerships with production managers, engineers and operators, navigate long sales cycles, deliver compelling proposals, and

Qualifications

• Proven track record in developing new business.
• Experience selling complex CAPEX solutions to manufacturers.
• Strong negotiation and relationship-building capabilities.
• Ability to manage long, multi-stakeholder sales cycles.
• Comfort presenting technical proposals to senior leaders.

Responsibilities

• Develop and execute territory growth strategies.
• Identify and secure new business opportunities.
• Build relationships with food manufacturers, production managers, engineers and operators.
• Manage the full sales cycle from prospecting to project delivery.
• Conduct customer site visits and technical discussions.
• Generate and present project proposals and commercial solutions.
• Collaborate with international OEM partners.
• Attend industry events and trade shows.
• Monitor competitor activity and market trends.
• Identify aftermarket, upgrade and expansion opportunities.
• Maintain accurate CRM records and sales forecasting.
• Drive revenue and margin targets.

Skills

Business development

Solution selling

Negotiation

Relationship building

Account management

CRM

Education

Engineering / Mechatronics / Business

Tools

Microsoft Office

CRM software

Job description

Drive Growth. Win Major Projects. Shape the Future of Food Manufacturing.

Are you a genuine hunter who thrives on opening doors, developing strategic customer relationships, and winning high-value capital equipment projects?

Do you enjoy working with leading food manufacturers and helping them improve productivity, automation, sustainability, and operational performance?

If you're a motivated area sales manager or business development professional with experience selling equipment, automation, packaging, processing, robotics, or manufacturing solutions, this could be the career-defining opportunity you've been looking for.

Why Join?

• Uncapped commission structure with significant earning potential
• Generous car allowance plus fully covered business expenses
• Established European technology brands with an exceptional industry reputation
• Supportive and highly accessible leadership team
• Genuine autonomy with the freedom to develop your territory
• Join a business with more than 25 years of industry success
• Long-term career growth within a specialist technical sales environment

The Company

For over 25 years, our client has partnered with some of Australia's leading food manufacturers, delivering world-class processing, automation, and packaging technologies from globally recognised European OEMs.

Their solutions help manufacturers improve:

• Automation and throughput
• Food safety and hygiene
• Sustainability outcomes
• Operational reliability

Key Customer sectors include:

• Ready Meals
• Bakery
• Fresh Produce

With a strong project pipeline and growing market demand, they are seeking an ambitious Area Sales Manager to accelerate growth across New South Wales with the sales & service team located in Northmead (Hybrid).

The Opportunity

Reporting directly to the National Sales Manager, you will take ownership of business development activities throughout NSW, identifying and converting new opportunities while building long-term strategic customer partnerships.

This is a consultative sales role involving technical solutions, complex sales cycles, and high-value CAPEX projects.

You will:

• Develop and execute territory growth strategies
• Identify and secure new business opportunities
• Build relationships with food manufacturers, production managers, engineers, and operational stakeholders
• Manage the complete sales cycle from prospecting through to project delivery
• Conduct customer site visits and technical discussions
• Generate and present project proposals and commercial solutions
• Collaborate closely with international OEM partners
• Attend industry exhibitions, customer events, and trade shows
• Monitor competitor activity and market trends
• Identify aftermarket, upgrade, automation, and expansion opportunities
• Maintain accurate CRM records and sales forecasting
• Drive achievement of revenue and margin targets

About You

You are commercially driven, highly resilient, and genuinely enjoy developing & securingnew business.

Importantly, you can engage confidently with manufacturing leaders and operational teams, understanding both technical and commercial drivers behind purchasing decisions.

You possess:

• A proven track record in business development and solution selling
• Strong negotiation and relationship-building skills
• The ability to manage lengthy sales cycles and complex CAPEX projects
• High levels of self-motivation, accountability, and persistence
• Excellent communication and presentation skills
• A consultative approach focused on customer outcomes rather than transactional selling
• Strong commercial acumen and disciplined territory management
• Most importantly, you're someone who enjoys winning!

Highly Desirable Industry Experience

We are particularly interested in professionals who have sold into manufacturing and production environments, including:

• Robotics & Mechatronics
• Food Processing Equipment
• Packaging Machinery
• Conveying Solutions
• Process Engineering Solutions
• OEM Equipment
• Industrial Controls & Electrical Solutions
• Hygienic Manufacturing Equipment
• Production Line Technology

Experience selling into high-volume, fast-paced food manufacturing environments will be highly regarded.

Qualifications

The following are advantageous but not essential:

• Engineering, Mechatronics, Business, Sales or related tertiary qualifications
• Electrical or Industrial Trade background
• Strong Microsoft Office capability
• Current Driver's Licence

Reward

In return, you will join a respected industry leader offering:

• Fully reimbursed business expenses
• Uncapped commission structure - genuine unlimited earning potential
• Ongoing OEM product training
• Supportive and collaborative culture
• Access to leading automation and packaging technologies