Area Manager - Construction

RDO Equipment; City of Melbourne; On-site; AUD 90,000 - 140,000; Full time

Job summary

RDO Equipment is seeking an Area Manager – Construction to build long-term partnerships, grow market share and deliver complete Vermeer equipment solutions across Melbourne. You will manage customer relationships, use sales systems to track activity and drive growth to meet targets.

You will work with a Vermeer sales team within a values‑driven, family‑owned business that supports training and professional development. Travel within the territory is expected.

Qualifications

• Previous sales experience in equipment, machinery, construction or related industries.
• Ability to understand local market conditions and customer needs.
• Strong communication and relationship-building skills.

Responsibilities

• Develop and maintain long-term partnerships with customers in the assigned territory.
• Promote Vermeer construction whole goods, parts and service as complete solutions.
• Document, track and manage sales activity using company systems.

Skills

Sales experience

Territory management

Digital literacy

CRM proficiency

Negotiation skills

Job description

PowerProgress. Partner with Producers. Grow Your Career at RDO Equipment.

At RDO Equipment, we’re not just about machines we’re about people, progress, and purpose. Whether you're out in the field, working alongside customers, or supporting essential industries, your work helps power the businesses that build and sustain Australia.

We’re looking for a driven and customer‑focused Area Manager – Construction to join our Vermeer Sales team. This role is responsible for developing long‑term customer partnerships, growing market share, and delivering complete equipment solutions across an assigned territory.

We’re more than a leading dealer of world‑class brands like Vermeer we’re a people‑first organisation built on respect, integrity and teamwork. Our strength comes from our premium brands, strong branch network, and the stability of a family‑owned business grounded in genuine values.

Why RDO Equipment - Melbourne?

• Represent a globally recognised premium brand – Vermeer
• Work within a stable, family‑owned organisation with a strong national footprint
• Autonomy to manage your territory and customer relationships
• Supportive leadership, clear sales systems and structured processes
• Ongoing training, development and performance support
• A values‑driven culture that celebrates teamwork, accountability and success

What You’ll Be Doing

As an Area Manager – Construction, you will:

• Develop and maintain long‑term partnerships with customers within your assigned territory
• Promote Vermeer construction whole goods, parts and service as complete, value‑adding customer solutions
• Use company sales systems and tools to document, track and manage sales activity accurately
• Drive sales volume, market share and customer satisfaction in line with agreed targets
• Build strong knowledge of Vermeer products, manufacturer programs and industry trends
• Maintain awareness of competitors, local market conditions and used equipment values
• Coordinate and conduct field demonstrations and operate machinery at customer worksites
• Work closely with Sales Managers, Branch Managers and internal departments to progress orders
• Ensure timely follow‑up, delivery coordination and professional customer handovers
• Represent RDO Equipment with professionalism across the industry and local community
• Champion safety, company policies and RDO values in all interactions

What We’re Looking For Someone Who:

• Has prior sales experience, ideally within equipment, machinery, construction, environmental or related industries
• Understands local market conditions and customer needs
• Demonstrated ability to leverage social media platforms for market research, lead generation, and promotional activity, with strong digital literacy considered highly advantageous
• Has strong communication, relationship‑building and negotiation skills
• Delivers excellent customer service and follows through on commitments
• Is confident using CRM systems and computer‑based sales tools
• Has knowledge of machinery resale values and trade‑in assessments
• Is self‑motivated, organised and comfortable working autonomously
• Is willing to travel within the territory

Who is RDO?

RDO Equipment sells and supports John Deere Construction, Forestry, Agriculture and Turf products, as well as Vermeer Corporation’s range of Construction and Environmental equipment. With more than 800 employees across 28 dealership locations nationwide, RDO continues a 60‑year Australian legacy built on partnership, innovation and integrity.

At RDO, our values guide everything we do. We partner with our people, build customers for life, create opportunities, act with integrity and play to win. We are committed to creating an inclusive workplace where everyone feels respected, supported and valued.