APAC Marketing Lead — Remote, SaaS Growth & Pipeline

Cresta; Bathurst; Remote; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Parental leave

Remote work setup budget

Wellness stipend

Vacation time

Job summary

Cresta is seeking a strategic APAC Marketing Manager to build and scale the regional marketing function from Melbourne, Australia, with remote capability. You will shape the APAC strategy, drive pipeline, and accelerate deals while aligning with Cresta’s global campaigns.

As the first dedicated APAC marketer, you will own the regional plan across events, ABM, digital programmes, executive engagement, and sponsorships, partnering closely with APAC Sales and Global Marketing.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 5+ years of B2B SaaS marketing experience.
• Proven success leading APAC or regional marketing programmes.
• Experience operating within a global marketing organisation.
• Strong enterprise field marketing and ABM experience.
• Demonstrated impact on pipeline and revenue growth.
• Ability to balance regional nuance with global brand consistency.
• Excellent cross-functional collaboration skills.
• Strong executive communication and presentation skills.
• Comfortable operating autonomously in high-growth environments.

Responsibilities

• Develop and execute Cresta’s APAC marketing strategy aligned to regional pipeline and company goals.
• Translate global campaigns into effective regional execution plans.
• Own and deliver the regional marketing plan across events, ABM, digital programmes, and sponsorships.
• Partner with APAC Sales to drive pipeline creation and acceleration.
• Bridge APAC Sales and Global Marketing for consistency.
• Provide regional insights to inform global messaging, campaigns, and roadmap decisions.
• Track and report marketing contribution to pipeline and revenue against KPIs.

Skills

B2B SaaS marketing

APAC marketing

Global marketing

ABM

Executive communication

Cross-functional collaboration

High-growth environments

Autonomy

Education

Bachelor’s degree in Marketing/Business

Job description

Cresta is seeking a strategic APAC Marketing Manager to build and scale the regional marketing function from Melbourne, Australia, with remote capability. You will shape the APAC strategy, drive pipeline, and accelerate deals while aligning with Cresta’s global campaigns.

As the first dedicated APAC marketer, you will own the regional plan across events, ABM, digital programmes, executive engagement, and sponsorships, partnering closely with APAC Sales and Global Marketing.