APAC B2B Marketing Leader

Amazon Inc.; Sydney; On-site; AUD 260,000 - 380,000; Full time

Job summary

Amazon Leo in Sydney, Australia, is seeking a dynamic Head of Asia Pacific B2B Marketing to own and execute full-funnel marketing acquisition strategies across the APAC region. This role combines strategic leadership with hands-on execution in a highly matrixed environment.

You will lead regional marketing efforts across multiple countries, collaborate with global teams and local sales to drive customer acquisition and revenue growth, and mentor future B2B marketers while upholding Amazon

Qualifications

• 9+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience driving direction and alignment with cross-functional teams.

Responsibilities

• Develop and execute full-funnel marketing acquisition strategies for multiple countries within the Asia Pacific region including Australia, New Zealand, Japan and more.
• Run high-value regional evangelism and advisory programs for our top customers across multiple countries.
• Set, achieve and report on sales and marketing key performance indicators, including customer acquisition, conversion and revenue targets.
• Beginning as an IC, set the strategy, then hire, lead and mentor a future team of B2B marketers, fostering a culture of innovation and excellence and embracing the Amazon leadership principles.
• Collaborate with global, cross-functional teams within the region and our Washington, USA headquarters to ensure alignment of marketing strategies with overall business objectives.
• Work cross-functionally with your peers, B2B PMM, Brand, Creative, Research and Operations teams to apply the latest digital, event and content acquisition tactics.
• Adapt global marketing initiatives to suit local markets, cultural nuances and gain efficiencies with existing programs.
• Optimize Marketing Acquired Leads (MAL), Marketing Qualified Leads (MQL) and Sales Qualified Lead (SQL) conversion down the customer funnel across segments from SMB to Large Enterprise.
• Communicate regularly with executive leadership on program effectiveness, campaign results, and marketing strategies.

Skills

Marketing leadership

Data-driven marketing

Cross-functional collaboration

Marketing analytics

Program scaling

Tools

Excel

Tableau

Job description

Amazon Leo in Sydney, Australia, is seeking a dynamic Head of Asia Pacific B2B Marketing to own and execute full-funnel marketing acquisition strategies across the APAC region. This role combines strategic leadership with hands-on execution in a highly matrixed environment.

You will lead regional marketing efforts across multiple countries, collaborate with global teams and local sales to drive customer acquisition and revenue growth, and mentor future B2B marketers while upholding Amazon