AI‑Fueled Digital Marketing Specialist

Hive Empire Pty Ltd; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Hive Empire Pty Ltd in Sydney, NSW (Bella Vista) is seeking a Digital Marketing & AI Specialist to drive hands-on digital marketing initiatives across email, website, social media and paid campaigns. You will leverage AI-enabled tools to enhance content quality, campaign performance and workflow efficiency in a healthcare environment where accuracy and compliance matter.

Reporting to the Marketing Manager, the role focuses on execution, optimisation and continuous improvement, including CRM

Qualifications

• Experience in a digital marketing, marketing assistant or similar role.
• Strong written communication skills and attention to detail.
• Confidence working across email, social media and website content.
• Interest in AI-enabled marketing tools and emerging technologies.
• Experience using AI tools.
• Knowledge of SEO/SEM, Google Ads and paid social campaigns.
• Experience with CRM platforms (e.g. Brevo).
• Working knowledge of Adobe Creative Cloud (InDesign, Photoshop, Illustrator).
• Experience in healthcare, medical or regulated industries.

Responsibilities

• Support the planning, execution and optimisation of digital marketing initiatives across email, website, SEO/SEM and social media
• Assist with the development and scheduling of social media content across platforms such as LinkedIn and Facebook
• Support paid digital advertising campaigns, including Google Ads and paid social
• Maintain and update website content, product pages, landing pages and blogs
• Assist with CRM and promotional email campaigns, including content development, segmentation and reporting
• Use AI tools to draft, refine and optimise marketing content, while applying human review to ensure accuracy, tone and compliance
• Monitor and report on digital marketing performance, providing insights and recommendations
• Support general marketing activities, including industry events, exhibitions, product launches and internal marketing initiatives
• Assist with marketing assets for tenders, sales documentation and presentations
• Help maintain digital asset libraries and marketing records

Skills

Digital marketing

AI tools

Content creation

Campaign optimisation

Tools

Brevo

Google Ads

Adobe Creative Cloud

Job description

Hive Empire Pty Ltd in Sydney, NSW (Bella Vista) is seeking a Digital Marketing & AI Specialist to drive hands-on digital marketing initiatives across email, website, social media and paid campaigns. You will leverage AI-enabled tools to enhance content quality, campaign performance and workflow efficiency in a healthcare environment where accuracy and compliance matter.

Reporting to the Marketing Manager, the role focuses on execution, optimisation and continuous improvement, including CRM