Influencer Marketing Specialist

Inautalent; New South Wales; On-site; AUD 75,000 - 90,000; Full time

Job summary

Hospital Products Australia (HPA) seeks a Digital Marketing & AI Specialist to join our team in Sydney. This hands-on role supports digital marketing across email, website, social media, and paid campaigns while leveraging AI-enabled tools to improve content quality, campaign performance, and workflow efficiency.

Reporting to the Marketing Manager, you will collaborate on content development, SEO/SEM, CRM campaigns (including Brevo), and marketing assets for tenders and presentations.

Qualifications

• Experience in a digital marketing or similar role.
• Strong written communication and attention to detail.
• Confidence working across email, social media and website content.
• Interest in AI-enabled marketing tools and emerging technologies.
• Experience using AI tools.
• Knowledge of SEO/SEM, Google Ads and paid social campaigns.
• Experience with CRM platforms (e.g. Brevo).
• Familiarity with Adobe Creative Cloud applications.
• Experience in healthcare or regulated industries.

Responsibilities

• Support the planning, execution and optimisation of digital marketing initiatives across email, website, SEO/SEM and social media
• Assist with the development and scheduling of social media content across platforms such as LinkedIn and Facebook
• Support paid digital advertising campaigns, including Google Ads and paid social
• Maintain and update website content, product pages, landing pages and blogs
• Assist with CRM and promotional email campaigns, including content development, segmentation and reporting
• Use AI tools to draft, refine and optimise marketing content, while applying human review to ensure accuracy, tone and compliance
• Monitor and report on digital marketing performance, providing insights and recommendations
• Support general marketing activities, including industry events, exhibitions, product launches and internal marketing initiatives
• Assist with marketing assets for tenders, sales documentation and presentations
• Help maintain digital asset libraries and marketing records

Skills

Digital marketing

Written communication

Attention to detail

Content across channels

AI-enabled marketing

AI tools

SEO/SEM knowledge

Google Ads

Paid social

CRM (Brevo)

Adobe CC

Healthcare/regulatory

Tools

Brevo CRM

Adobe Creative Cloud

Job description

Job Description

Hospital Products Australia (HPA) is a leading supplier of innovative medical equipment and technology solutions to hospitals and healthcare providers across Australia. We operate in a highly regulated healthcare environment and are known for quality, reliability and long‑term partnerships.

We are seeking a Digital Marketing & AI Specialist to join our team on a permanent full‑time basis, supporting the delivery of modern, data‑driven digital marketing initiatives across the business.

About the Role

Reporting to the Marketing Manager, this is a hands‑on role suited to a digitally savvy marketer who enjoys execution, optimisation and continuous improvement.

You will support HPA’s digital marketing activities across email, website, social media and paid campaigns, while also leveraging AI‑enabled tools (including generative AI platforms) to improve content quality, campaign performance and workflow efficiency.

This role is ideal for someone who is curious about emerging technologies, detail‑oriented, and excited to work in a professional healthcare environment where accuracy and compliance matter.

Key Responsibilities

• Support the planning, execution and optimisation of digital marketing initiatives across email, website, SEO/SEM and social media
• Assist with the development and scheduling of social media content across platforms such as LinkedIn and Facebook
• Support paid digital advertising campaigns, including Google Ads and paid social
• Maintain and update website content, product pages, landing pages and blogs
• Assist with CRM and promotional email campaigns, including content development, segmentation and reporting
• Use AI tools to draft, refine and optimise marketing content, while applying human review to ensure accuracy, tone and compliance
• Monitor and report on digital marketing performance, providing insights and recommendations
• Support general marketing activities, including industry events, exhibitions, product launches and internal marketing initiatives
• Assist with marketing assets for tenders, sales documentation and presentations
• Help maintain digital asset libraries and marketing records

About You

• Experience in a digital marketing, marketing assistant or similar role
• Strong written communication skills and attention to detail
• Confidence working across email, social media and website content
• Interest in AI‑enabled marketing tools and emerging technologies
• Experience using AI tools
• Knowledge of SEO/SEM, Google Ads and paid social campaigns
• Experience with CRM platforms (e.g. Brevo)
• Working knowledge of Adobe Creative Cloud (InDesign, Photoshop, Illustrator)
• Experience in healthcare, medical or regulated industries

Why Join HPA?

• Permanent full‑time role with stability and growth opportunity
• Exposure to advanced healthcare products and national projects
• Opportunity to work with AI‑enabled marketing tools in a practical, supported way
• Collaborative and professional team environment

Additional Information

• Based in Sydney, NSW
• Occasional interstate travel may be required
• Appointment is subject to a satisfactory National Police Check

We value and seek diversity in our workforce. We are an Equal Employment Opportunity employer. Aboriginal people and people living with disability are supported throughout the recruitment process and at work. If you’d like further information on our inclusion and diversity initiatives, visit Transport careers.

Salary: AUD $75,000 – $90,000 per annum

Applicants must have valid AU working rights. Successful applicants will be required to undergo a Pre‑Employment Medical including a drug and alcohol screen.