AI-Driven Digital Marketing Specialist

Inautalent; Sydney; On-site; AUD 75,000 - 90,000; Full time

Job summary

Hospital Products Australia (HPA) seeks a Digital Marketing & AI Specialist to join our team in Sydney. This hands-on role supports digital marketing across email, website, social media, and paid campaigns while leveraging AI-enabled tools to improve content quality, campaign performance, and workflow efficiency.

Reporting to the Marketing Manager, you will collaborate on content development, SEO/SEM, CRM campaigns (including Brevo), and marketing assets for tenders and presentations.

Qualifications

• Experience in a digital marketing or similar role.
• Strong written communication and attention to detail.
• Confidence working across email, social media and website content.
• Interest in AI-enabled marketing tools and emerging technologies.
• Experience using AI tools.
• Knowledge of SEO/SEM, Google Ads and paid social campaigns.
• Experience with CRM platforms (e.g. Brevo).
• Familiarity with Adobe Creative Cloud applications.
• Experience in healthcare or regulated industries.

Responsibilities

• Support the planning, execution and optimisation of digital marketing initiatives across email, website, SEO/SEM and social media
• Assist with the development and scheduling of social media content across platforms such as LinkedIn and Facebook
• Support paid digital advertising campaigns, including Google Ads and paid social
• Maintain and update website content, product pages, landing pages and blogs
• Assist with CRM and promotional email campaigns, including content development, segmentation and reporting
• Use AI tools to draft, refine and optimise marketing content, while applying human review to ensure accuracy, tone and compliance
• Monitor and report on digital marketing performance, providing insights and recommendations
• Support general marketing activities, including industry events, exhibitions, product launches and internal marketing initiatives
• Assist with marketing assets for tenders, sales documentation and presentations
• Help maintain digital asset libraries and marketing records

Skills

Digital marketing

Written communication

Attention to detail

Content across channels

AI-enabled marketing

AI tools

SEO/SEM knowledge

Google Ads

Paid social

CRM (Brevo)

Adobe CC

Healthcare/regulatory

Tools

Brevo CRM

Adobe Creative Cloud

Job description

Hospital Products Australia (HPA) seeks a Digital Marketing & AI Specialist to join our team in Sydney. This hands-on role supports digital marketing across email, website, social media, and paid campaigns while leveraging AI-enabled tools to improve content quality, campaign performance, and workflow efficiency.

Reporting to the Marketing Manager, you will collaborate on content development, SEO/SEM, CRM campaigns (including Brevo), and marketing assets for tenders and presentations.