AI-First Marketing Ops Architect — Remote

Greencross Vets; Gladstone Regional; Remote; AUD 90,000 - 130,000; Full time

Job summary

Employment Hero is seeking a Marketing Operations Specialist with a deep Marketo and CRM skill set to architect a scalable, AI-first marketing engine. You will replace manual processes with autonomous workflows and partner across marketing and sales to optimise funnel performance.

As a remote-first, AI-enabled company, you’ll own platform management, lead investigations, and campaign optimisation while reducing technical debt and improving data integrity for a fast-paced B2B environment.

Qualifications

• 5+ years of hands-on, advanced experience managing Marketing Automation Platforms (Marketo preferred) in a fast-paced B2B environment.
• Deep Marketo/CRM expertise with a track record of driving automation improvements.

Responsibilities

• Platform Management & Support: run day-to-day Marketo operations and ensure uptime and scalable processes.
• Lead Investigations & Troubleshooting: diagnose funnel leakage and fix routing, scoring, and sync issues with Salesforce.
• Operational & Campaign Optimisation: push for AI-driven optimization and faster time-to-market.
• Cross-Functional Alignment: translate business requirements into data constraints and technical solutions.
• System Overhaul & Simplification: partner on high-level projects to remove technical debt and simplify the Marketo instance.
• List Operations Management: oversee data hygiene, segmentation, and list execution with potential AI automation.
• Ruthless Documentation: maintain up-to-date docs for all systems and workflows.

Skills

Marketo

CRM

AI-first

Marketing Automation

Tools

Salesforce

Job description

Employment Hero is seeking a Marketing Operations Specialist with a deep Marketo and CRM skill set to architect a scalable, AI-first marketing engine. You will replace manual processes with autonomous workflows and partner across marketing and sales to optimise funnel performance.

As a remote-first, AI-enabled company, you’ll own platform management, lead investigations, and campaign optimisation while reducing technical debt and improving data integrity for a fast-paced B2B environment.