AI-First Marketing Operations Architect — Remote

Oporto; Sydney; Remote; AUD 90,000 - 140,000; Full time

Benefits offered by this job

ESOP

Home office allowance

Parental leave

Egg freezing

Job summary

Employment Hero is hiring a Marketing Operations Specialist who will own the Marketo-based marketing engine and drive AI-assisted automation across campaigns and data flows. You’ll work to replace manual processes with scalable, self-sustaining workflows, aiming for operational excellence and minimal friction.

You’ll manage platform operations, troubleshoot issues across funnel processes, and collaborate with cross-functional teams to simplify and optimise the overall marketing technology stack.

Qualifications

• 5+ years hands-on experience with Marketing Automation Platforms (Marketo preferred) in a fast-paced B2B environment.
• Strong CRM knowledge, especially Salesforce integration with MAPs.
• Ability to design AI-driven, autonomous marketing workflows.

Responsibilities

• Manage day-to-day Marketo operations to ensure uptime and scalable processes.
• Investigate funnel leaks, routing issues, scoring anomalies, and syncs between Marketo and Salesforce.
• Drive continuous Marketo optimisation, applying AI to repetitive tasks and improving speed-to-market.
• Align marketing, sales, and business processes by translating requirements into data constraints and technical solutions.
• Oversee high-level projects with Senior Marketing Operations Manager to simplify and modernise the Marketo instance.
• Maintain clear, up-to-date documentation for all systems and workflows.

Skills

Marketo

Salesforce

Automation

Data quality

Tools

Marketo

Job description

Employment Hero is hiring a Marketing Operations Specialist who will own the Marketo-based marketing engine and drive AI-assisted automation across campaigns and data flows. You’ll work to replace manual processes with scalable, self-sustaining workflows, aiming for operational excellence and minimal friction.

You’ll manage platform operations, troubleshoot issues across funnel processes, and collaborate with cross-functional teams to simplify and optimise the overall marketing technology stack.