AI-First Marketing Ops Architect (Marketo)

Aristocrat; Sydney; Remote; AUD 80,000 - 160,000; Full time

Job summary

Employment Hero is seeking a Marketing Operations Specialist with deep Marketo expertise to replace manual processes with autonomous, AI-assisted systems. You will architect and orchestrate the marketing engine, driving transition from traditional workflows to self-sustaining automation while eliminating friction and technical debt.

You will own platform management, troubleshoot funnel issues, and optimize campaigns across Marketo and Salesforce, delivering scalable processes and improved

Qualifications

• Proven experience with Marketo and Salesforce integrations.
• Strong analytical mindset with ability to diagnose funnel issues and data discrepancies.
• Ability to optimize campaigns and automate repetitive tasks using AI-first approaches.

Responsibilities

• Platform Management & Support: Manage Marketo daily operations, ensure uptime and scalable processes.
• Lead Investigations & Troubleshooting: Investigate funnel leakage, routing, and scoring anomalies across systems.
• Operational & Campaign Optimisation: Drive continuous Marketo optimisation beyond traditional methods.

Skills

Marketo

Lead investigations

Troubleshooting

Campaign optimisation

Platform administration

Tools

Salesforce

Job description

Employment Hero is seeking a Marketing Operations Specialist with deep Marketo expertise to replace manual processes with autonomous, AI-assisted systems. You will architect and orchestrate the marketing engine, driving transition from traditional workflows to self-sustaining automation while eliminating friction and technical debt.

You will own platform management, troubleshoot funnel issues, and optimize campaigns across Marketo and Salesforce, delivering scalable processes and improved