AI-Driven Marketing Operations Lead (Marketo)

CDC Data Centres Pty; Sydney; À distance; AUD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

ESOP

Home office allowance

Learning & development

Résumé du poste

Employment Hero is seeking a Marketing Operations Specialist to architect a Marketo-driven engine in a remote-first environment. You will move us from manual processes to AI-assisted automation, acting as a systems orchestrator across marketing and sales.

You will own platform management, lead investigations, campaign optimization, data hygiene, and thorough documentation, while mentoring two direct reports and collaborating with cross-functional partners.

Qualifications

• 5+ years of hands-on Marketo/MAP experience in a fast-paced B2B environment.
• Strong AI tooling experience and willingness to use AI to automate MarOps workflows.

Responsabilités

• Platform Management & Support: Manage the day-to-day operations of Marketo to support the broader business, ensuring high system uptime, flawless execution, and scalable processes.
• Lead Investigations & Troubleshooting: Conduct deep-dive lead investigations to troubleshoot routing issues, scoring anomalies, and synchronisation errors between Marketo and Salesforce.
• Operational & Campaign Optimisation: Drive continuous Marketo optimisation; streamline campaign logic, apply AI to repetitive processes, and increase speed-to-market.
• Cross-Functional Business Alignment: Develop understanding of marketing, sales, and business processes and translate requirements into data constraints and technical solutions.
• System Overhaul & Simplification: Partner with Senior Marketing Operations Manager on strategic projects to overhaul and simplify Marketo, eliminating technical debt and building a clean Marketecture.
• List Operations Management: Oversee List Operations (2 Direct Reports); maintain data hygiene, segmentation, and timely execution; explore AI automation.
• Ruthless Documentation: Maintain comprehensive documentation for all systems and workflows.

Connaissances

Marketo/CRM expertise

AI-first mindset

Systems thinking

CRM proficiency

Operational discipline

Growth & improvement

Outils

Marketo

Salesforce

Description du poste

Employment Hero is seeking a Marketing Operations Specialist to architect a Marketo-driven engine in a remote-first environment. You will move us from manual processes to AI-assisted automation, acting as a systems orchestrator across marketing and sales.

You will own platform management, lead investigations, campaign optimization, data hygiene, and thorough documentation, while mentoring two direct reports and collaborating with cross-functional partners.