AI-Driven Growth Marketing Specialist — Acquisition & CRO

Ansarada; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Employee Share Plan

Wellbeing program

Birthday leave

Annual leave boost (20 days + 3 extra)

Job summary

Australian Ethical is seeking a hands-on Performance Marketing Specialist for a six‑month fixed‑term contract in Sydney. You will drive acquisition across paid search, paid social, SEO, and affiliates, while collaborating with product, data and design teams and external agencies.

You’ll combine campaign execution with data analysis to improve efficiency, with scope to test ideas and explore AI tools and automation.

Qualifications

• 3+ years’ experience in digital, performance or growth marketing.
• Strong experience in SEO and SEM, affiliate marketing is a bonus.
• Hands-on expertise with Google Ads and GA4; working knowledge of GTM and conversion tracking.
• Experience managing budgets, agencies and experiments with measurable improvements.

Responsibilities

• Own paid acquisition strategy across Google Ads, Meta Ads and other digital channels, aligning activity to commercial, audience, brand and acquisition goals.
• Brief, guide and partner with the media agency on campaign setup, targeting, bidding, creative testing, channel mix and optimisation priorities.
• Review campaign performance, budget pacing and key metrics to identify opportunities for stronger conversion and growth.
• Write, review and refine ad and SEM copy to ensure clear, compliant messaging aligned to objectives.
• Analyse campaign performance across CPC, CPL, CPA, ROI and full-funnel conversion, maintaining dashboards and reporting routines.
• Use platform AI and automation, including Performance Max and Smart Bidding, plus AI tools for testing and reporting.

Skills

Performance marketing

Data analysis

Campaign optimization

Budget management

SEO

SEM

GA4

Google Tag Manager

A/B testing

Agency management

Tools

Google Ads

Meta Ads

Looker Studio

Supermetrics

GA4

Google Tag Manager

Job description

Australian Ethical is seeking a hands-on Performance Marketing Specialist for a six‑month fixed‑term contract in Sydney. You will drive acquisition across paid search, paid social, SEO, and affiliates, while collaborating with product, data and design teams and external agencies.

You’ll combine campaign execution with data analysis to improve efficiency, with scope to test ideas and explore AI tools and automation.