Global Ai-Driven Performance Marketing Specialist

Ansarada; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Employee Share Plan

Wellbeing program

Birthday leave

Annual leave boost (20 days + 3 extra)

Job summary

Australian Ethical is seeking a hands-on Performance Marketing Specialist for a six‑month fixed‑term contract in Sydney. You will drive acquisition across paid search, paid social, SEO, and affiliates, while collaborating with product, data and design teams and external agencies.

You’ll combine campaign execution with data analysis to improve efficiency, with scope to test ideas and explore AI tools and automation.

Qualifications

• 3+ years’ experience in digital, performance or growth marketing.
• Strong experience in SEO and SEM, affiliate marketing is a bonus.
• Hands-on expertise with Google Ads and GA4; working knowledge of GTM and conversion tracking.
• Experience managing budgets, agencies and experiments with measurable improvements.

Responsibilities

• Own paid acquisition strategy across Google Ads, Meta Ads and other digital channels, aligning activity to commercial, audience, brand and acquisition goals.
• Brief, guide and partner with the media agency on campaign setup, targeting, bidding, creative testing, channel mix and optimisation priorities.
• Review campaign performance, budget pacing and key metrics to identify opportunities for stronger conversion and growth.
• Write, review and refine ad and SEM copy to ensure clear, compliant messaging aligned to objectives.
• Analyse campaign performance across CPC, CPL, CPA, ROI and full-funnel conversion, maintaining dashboards and reporting routines.
• Use platform AI and automation, including Performance Max and Smart Bidding, plus AI tools for testing and reporting.

Skills

Performance marketing

Data analysis

Campaign optimization

Budget management

SEO

SEM

GA4

Google Tag Manager

A/B testing

Agency management

Tools

Google Ads

Meta Ads

Looker Studio

Supermetrics

GA4

Google Tag Manager

Job description

Performance Marketing Specialist – 6 month fixed term contract

Location: Sydney, Australia

Contract: 6 month fixed term

We’re working with an Australian fintech that helps customers access loans. They’re looking for a hands‑on Performance Marketing Specialist to drive acquisition, improve conversion and make every marketing dollar work harder.

The Opportunity

This six‑month fixed‑term contract offers ownership of campaigns across paid search, paid social, SEO and affiliate partnerships.

Reporting to the Growth Marketing Lead, you’ll combine campaign execution with data analysis to improve acquisition efficiency. You’ll work closely with product, data and design teams, as well as external agencies, with scope to test new ideas and explore AI tools and automation.

What You’ll Be Doing

Your role will focus on three key areas:

• Customer acquisition and channel performance – Plan, launch and optimise campaigns across paid and organic channels. Manage budgets and external agencies, using performance insights to improve acquisition costs and customer growth.
• Conversion and experimentation – Build and execute a CRO and A/B testing roadmap across landing pages and application funnels. Work with internal teams to turn insights into improvements to the customer journey.
• Measurement and optimisation – Track campaign and funnel performance, maintain dashboards and support reliable conversion tracking. Use the data to inform channel investment, targeting and campaign decisions.

About You

You’re a hands‑on digital marketer who enjoys both running campaigns and understanding what drives their results. You’re comfortable making decisions, testing ideas and explaining your recommendations through data.

You’ll also bring:

• At least 3 years’ experience in digital, performance or growth marketing, ideally within fintech, lending or financial services from either agency or in‑house environments.
• Strong experience across SEO and SEM, exposure to affiliate marketing would be a bonus.
• Hands‑on expertise in Google Ads and GA4, with working knowledge of Google Tag Manager and conversion tracking.
• Experience managing budgets, agencies and experiments, with measurable acquisition or conversion improvements.

Australian Ethical is one of Australia’s fastest‑growing super fund and ethical investment managers. We are ASX‑listed with over $14 billion in funds under management and offer a selection of award‑winning managed funds and superannuation products.

Our purpose is to invest for a better world, and we have been pioneers in this space for almost 40 years. For us, investing has two aims – generating solid financial returns and a positive impact for people, planet, and animals. We’re a registered B Corp and fully committed to an inclusive, equitable and forward‑thinking workplace culture.

Your new role

In this role, you’ll lead the strategy and optimisation of paid acquisition channels across Google Ads, Meta Ads and other digital channels, using data‑led insights to improve conversion, shape acquisition activity and maximise return on ad spend.

Key responsibilities include:

• Own paid acquisition strategy across Google Ads, Meta Ads and other digital channels, aligning activity to commercial, audience, brand and acquisition goals.
• Brief, guide and partner with the media agency on campaign setup, targeting, bidding, creative testing, channel mix and optimisation priorities, ensuring strong execution and performance outcomes.
• Review campaign performance, budget pacing and key metrics to identify opportunities for stronger conversion, acquisition growth and return on media investment.
• Write, review and refine ad and SEM copy, providing creative direction that is clear, compelling, compliant and aligned to campaign objectives.
• Analyse campaign performance across CPC, CPL, CPA, ROI and full‑funnel conversion, maintaining dashboards and reporting routines that support commercial decision‑making.
• Use platform AI and automation, including Google Performance Max, Smart Bidding and Meta Advantage+, alongside AI tools for creative testing, analysis and reporting.
• Partner with Digital, Product, UX, Data, Legal, Compliance, design and agency teams to improve tracking, landing‑page conversion and compliant campaign delivery.

What we’re looking for

You’re a commercially focused performance marketer with a growth mindset, strong strategic judgement and a genuine passion for data. You’re confident using insights to optimise performance, partner with agency teams and connect campaign activity to measurable acquisition, conversion and return on media investment. If you bring the following, we’d love to hear from you:

• 3+ years’ experience in performance marketing across Google Ads and Meta Ads, with strong knowledge of campaign strategy, optimisation levers, performance metrics and effective agency execution.
• Strong experience in campaign reporting, analysis and data interpretation to improve performance and ROI.
• Hands‑on experience with GA4, Google Tag Manager and dashboarding tools such as Looker Studio or Supermetrics.
• Demonstrated campaign optimisation experience across bidding, audience segmentation, creative A/B testing and real‑time performance decisions.
• Experience using AI tools and platform automation to improve efficiency, scale testing and support analysis.
• Experience developing or owning paid‑media strategy and managing external media agencies or partners is highly regarded.
• B2C performance marketing experience in financial services, and exposure to programmatic, native content or emerging platforms, is highly regarded.

What’s in it for you

• A competitive salary, including short‑term and long‑term incentives including access to an Employee Share Plan.
• Wellbeing program that includes an extra 4 days of leave per year.
• Birthday leave.
• 20 days paid annual leave with an additional 3 paid days of annual leave between Christmas and New Year.

We’re building a new category of interactive entertainment powered by AI characters, image, video and real‑time experiences. We’re one of the most‑visited AI products globally, serving millions of users every day.

We work in‑person in Sydney, Australia, and hire globally.

About us

We’re building a new category of interactive entertainment powered by AI characters, image, video and real‑time experiences. We’re one of the most‑visited AI products globally, serving millions of users every day.

We work in‑person in Sydney, Australia, and hire globally.