Advertising Specialist

AI Talent; Sydney; Hybrid; AUD 70,000 - 120,000; Full time

Job summary

AI Talent is seeking a driven Advertising Specialist to lead end-to-end campaigns across digital, print, outdoor and broadcast media. You will strategize, plan, and coordinate production, ensuring brand consistency and measurable results.

You will advise executives, manage budgets, collaborate with sales, marketing and product teams, and mentor junior staff while staying compliant with industry regulations.

Qualifications

• Bachelor's degree or higher in Marketing, Advertising, Communications, or related field.
• Minimum 3 years' experience in advertising, marketing or media with end-to-end campaign management.
• Ability to develop and execute multi-channel advertising strategies across digital and traditional media.
• Strong knowledge of media planning and buying, including Google Ads, Meta, and programmatic channels.
• Excellent copywriting and briefing skills, with a focus on brand consistency and visual communication.

Responsibilities

• Develop, plan and implement advertising campaigns across multiple media channels in line with sales and marketing objectives.
• Advise executives and clients on effective advertising strategies to reach target audiences and differentiate offerings.
• Coordinate all campaign production elements including artwork, copy, media scripting, content, video and media placement, within timelines and budgets.
• Monitor campaign performance using relevant metrics and provide actionable insights for improvement.
• Collaborate with sales, marketing and product teams to ensure advertising activities align with broader business goals and manage budgets to maximise ROI.

Skills

Advertising campaigns

Multi-channel strategies

Media planning & buying

Copywriting

Analytics

Project management

Client presentations

Team collaboration

Brand consistency

Education

Bachelor's degree in Marketing, Advertising, Communications, or related field

Postgraduate qualifications in Marketing, Business or related discipline

Tools

Google Ads

Meta Ads Manager

Programmatic buying

Adobe Creative Suite

Canva

Job description

Job Type: Permanent position | Full time position

Job Description

Position Overview We are looking for a driven and creative Advertising Specialist to join our team and lead the development of compelling advertising campaigns that connect with target audiences and support broader sales objectives. This role suits a strategic thinker with a strong eye for detail, capable of managing multiple campaigns across various media channels simultaneously.

Key Responsibilities

• Develop, plan and implement advertising campaigns aligned with organisational sales and marketing objectives, ensuring consistent brand messaging across all channels
• Advise senior executives and clients on the most effective advertising strategies to reach target audiences, build consumer awareness and differentiate products or services in the market Co-ordinate all elements of campaign production, including artwork, copywriting, media scripting, digital content, video production and media placement, delivering within agreed timelines and budgets Conduct thorough market research and audience analysis to inform campaign strategy, identify emerging trends and ensure messaging resonates with target demographics
• Manage relationships with external agencies, media buyers, production houses and creative suppliers to ensure high-quality outputs and timely delivery Monitor, track and analyse campaign performance using relevant metrics and reporting tools, providing actionable insights and recommendations for continuous improvement Prepare and present campaign proposals, creative briefs and performance reports to internal stakeholders and clients with clarity and confidence
• Collaborate closely with sales, marketing and product teams to ensure advertising activities are integrated with wider business goals and promotional plans Oversee the management of advertising budgets, tracking expenditure and optimising spend to maximise return on investment Ensure all advertising content complies with relevant industry regulations, advertising standards and company brand guidelines
• Identify new advertising opportunities across digital, print, outdoor and broadcast media to expand reach and drive campaign effectiveness

Required Qualifications & Skills

• Bachelor's degree in Marketing, Advertising, Communications, or a related field
• Minimum of 3 years' experience in an advertising, marketing or media role, with demonstrated end-to-end campaign management experience
• Proven ability to develop and execute multi-channel advertising strategies across digital and traditional media
• Strong knowledge of media planning and buying principles, including digital platforms such as Google Ads, Meta Ads Manager and programmatic channels
• Excellent copywriting and creative briefing skills, with a keen eye for brand consistency and visual communication Proficiency in campaign analytics tools and the ability to translate data into clear, strategic recommendations Highly organised with strong project management skills and the ability to manage competing priorities and deadlines
• Outstanding verbal and written communication skills, with confidence presenting to clients and senior stakeholders
• Collaborative team player with the ability to build effective relationships across internal teams and external partners
• Solid understanding of consumer behaviour, market segmentation and audience targeting principles

Preferred Qualifications

• Postgraduate qualifications in Marketing, Business or a related discipline
• Experience working within an advertising agency environment
• Familiarity with design tools such as Adobe Creative Suite or Canva
• Certifications in Google Ads, Meta Blueprint or similar digital advertising platforms
• Experience managing advertising campaigns within regulated industries
• Knowledge of Australian Consumer Law and the AANA Code of Ethics as they apply to advertising practice

Why Join Us?

• Be part of a collaborative and innovative team culture that values creativity, initiative and professional growth
• Access ongoing learning and development opportunities, including support for industry certifications and training
• Enjoy flexible working arrangements, including hybrid options to support work-life balance
• Competitive salary package with performance-based incentives and clear pathways for career progression
• Work on diverse, high-impact campaigns across a range of industries and media channels

Job Details

• Job Type: Permanent position | Full time position
• Job Type: Full-time, Permanent Work Schedule: 8-hour shift Salary: $70,000 – $120,000 per year + Super