Vienna-Based German Content Marketing Lead for AI SaaS

Content Creators; Wien; Hybrid; EUR 65,000 - 85,000; Full time

Job summary

Content Creators in Vienna, Austria, seeks an experienced content marketer to own the German-speaking market. You will shape the brand voice across the customer journey, write website and landing page copy, and collaborate with creators and influencers to produce authentic content.

You’ll use user research, A/B testing, and performance insights to improve messaging, support product positioning and go-to-market messaging, and drive conversions across paid and organic channels.

Qualifications

• 4+ years of experience in content marketing, copywriting, or growth marketing.
• Experience in B2B SaaS or a fast-growing software environment.
• Native-level German proficiency and outstanding marketing writing skills; fluent English.
• Understanding of performance marketing and conversion-focused copywriting.
• Experience with A/B testing, performance analysis, and scripting ads for YouTube or paid social.
• Experience developing organic social content strategies with SEO basics.
• Ability to contribute to product positioning and go-to-market messaging and collaborate with creators.
• Experience with user research; familiarity with marketing AI products or voice technology is a plus.

Responsibilities

• Develop and execute the content marketing strategy for the German-speaking market.
• Define consistent messaging and brand voice across the customer journey.
• Write and manage website and landing page copy.
• Create conversion-focused copy for paid marketing channels.
• Script ad creatives for YouTube and paid social platforms.
• Plan and deliver organic content strategies across social platforms.
• Collaborate with creators, customers, and influencers to produce authentic content.
• Use user research, A/B testing, and performance insights to improve messaging.
• Contribute to product positioning and go-to-market messaging.

Skills

Content marketing

B2B SaaS

German native

English fluent

A/B testing

SEO basics

Job description

Content Creators in Vienna, Austria, seeks an experienced content marketer to own the German-speaking market. You will shape the brand voice across the customer journey, write website and landing page copy, and collaborate with creators and influencers to produce authentic content.

You’ll use user research, A/B testing, and performance insights to improve messaging, support product positioning and go-to-market messaging, and drive conversions across paid and organic channels.