German Content Marketing Lead for B2B SaaS & AI

Wwshemi; Wien; Hybrid; EUR 65,000 - 85,000; Full time

Job summary

Wwshemi in Vienna, Austria, is seeking a skilled Content Marketing Lead for the German-speaking market to shape brand voice across the customer journey. You will develop conversion-focused website, landing page, and ad copy, while collaborating with creators, customers, and influencers to build authentic messaging.

You have 4+ years in content marketing or growth, native German writing, fluent English, and proven experience with B2B SaaS, performance marketing, and SEO basics.

Qualifications

• At least 4 years in content marketing, copywriting, or growth marketing.
• Experience in B2B SaaS or fast-growing software environment.
• Native-level German proficiency and outstanding German marketing writing skills, plus fluent English.
• Understanding of performance marketing and conversion-focused copywriting.
• Experience with A/B testing, performance analysis, and scripting ads for YouTube and paid social.
• Experience developing organic social content strategies, with knowledge of SEO best practices.
• Ability to contribute to product positioning and go-to-market messaging and to collaborate with creators, customers, and influencers.
• Experience with user research; familiarity with marketing AI products or voice technology is a plus.

Responsibilities

• Develop and execute the content marketing strategy for the German-speaking market.
• Define consistent messaging and brand voice across the customer journey.
• Write and manage website and landing page copy.
• Create conversion-focused copy for paid marketing channels.
• Script ad creatives for YouTube and paid social platforms.
• Plan and deliver organic content strategies across social platforms.
• Collaborate with creators, customers, and influencers to produce authentic content.
• Use user research, A/B testing, and performance insights to improve messaging.
• Contribute to product positioning and go-to-market messaging.

Skills

Content marketing

Copywriting

Growth marketing

German proficiency

English proficiency

A/B testing

Performance analysis

SEO knowledge

Tools

Google Ads

Meta Ads

SEO tools

Job description

Wwshemi in Vienna, Austria, is seeking a skilled Content Marketing Lead for the German-speaking market to shape brand voice across the customer journey. You will develop conversion-focused website, landing page, and ad copy, while collaborating with creators, customers, and influencers to build authentic messaging.

You have 4+ years in content marketing or growth, native German writing, fluent English, and proven experience with B2B SaaS, performance marketing, and SEO basics.