Content Marketing Manager, German-Speaking Market

Wwshemi; Wien; Híbrido; EUR 65.000 - 85.000; Jornada completa

Descripción de la vacante

Wwshemi in Vienna, Austria, is seeking a skilled Content Marketing Lead for the German-speaking market to shape brand voice across the customer journey. You will develop conversion-focused website, landing page, and ad copy, while collaborating with creators, customers, and influencers to build authentic messaging.

You have 4+ years in content marketing or growth, native German writing, fluent English, and proven experience with B2B SaaS, performance marketing, and SEO basics.

Formación

• At least 4 years in content marketing, copywriting, or growth marketing.
• Experience in B2B SaaS or fast-growing software environment.
• Native-level German proficiency and outstanding German marketing writing skills, plus fluent English.
• Understanding of performance marketing and conversion-focused copywriting.
• Experience with A/B testing, performance analysis, and scripting ads for YouTube and paid social.
• Experience developing organic social content strategies, with knowledge of SEO best practices.
• Ability to contribute to product positioning and go-to-market messaging and to collaborate with creators, customers, and influencers.
• Experience with user research; familiarity with marketing AI products or voice technology is a plus.

Responsabilidades

• Develop and execute the content marketing strategy for the German-speaking market.
• Define consistent messaging and brand voice across the customer journey.
• Write and manage website and landing page copy.
• Create conversion-focused copy for paid marketing channels.
• Script ad creatives for YouTube and paid social platforms.
• Plan and deliver organic content strategies across social platforms.
• Collaborate with creators, customers, and influencers to produce authentic content.
• Use user research, A/B testing, and performance insights to improve messaging.
• Contribute to product positioning and go-to-market messaging.

Conocimientos

Content marketing

Copywriting

Growth marketing

German proficiency

English proficiency

A/B testing

Performance analysis

SEO knowledge

Herramientas

Google Ads

Meta Ads

SEO tools

Descripción del empleo

About the Role

Own content marketing for the German-speaking market at a growing AI communications software company. You will shape the brand voice across the customer journey and create content that helps businesses understand and trust AI-powered communication tools.

What You'll Do

• Develop and execute the content marketing strategy for the German-speaking market.
• Define consistent messaging and brand voice across the customer journey.
• Write and manage website and landing page copy.
• Create conversion-focused copy for paid marketing channels.
• Script ad creatives for YouTube and paid social platforms.
• Plan and deliver organic content strategies across social platforms.
• Collaborate with creators, customers, and influencers to produce authentic content.
• Use user research, A/B testing, and performance insights to improve messaging.
• Contribute to product positioning and go-to-market messaging.

What We're Looking For

• At least 4 years of experience in content marketing, copywriting, or growth marketing.
• Experience in B2B SaaS or a fast-growing software environment.
• Native-level German proficiency and outstanding German marketing writing skills, plus fluent English.
• Understanding of performance marketing and conversion-focused copywriting.
• Experience with A/B testing, performance analysis, and scripting ads for YouTube and paid social.
• Experience developing organic social content strategies, with knowledge of SEO best practices.
• Ability to contribute to product positioning and go-to-market messaging and to collaborate with creators, customers, and influencers.
• Experience with user research; familiarity with marketing AI products or voice technology is a plus.

Compensation & Benefits

Salary range: €65,000 to €85,000 annually. Visa sponsorship is not available.

Location

On-site in Vienna, Austria.