Strategic Partnerships Lead, Cycling & Activation

Red Bull – BORA – hansgrohe; Elsbethen; On-site; EUR 24,000 - 29,000; Full time

Job summary

Red Bull Pro Cycling is seeking a Partnerships Manager to own a portfolio of strategic partners and turn sponsorships into integrated, high-impact programs. You will translate marketing objectives into activations across content, digital, experiences and brand campaigns, while aligning with senior stakeholders across the organisation.

You will define KPIs, evaluate performance and drive value creation through cross-functional collaboration with Marketing, Content, Events and global Red Bull

Qualifications

• Minimum 3 years of experience in partnerships, sports marketing or international account management.
• Fluent in English and German; additional languages are an advantage.
• Proven experience managing major brands or complex partnership accounts.
• Strong understanding of integrated marketing across content, digital and activations.
• Excellent stakeholder management with senior decision-makers.

Responsibilities

• Own and grow a portfolio of strategic partners for Red Bull Pro Cycling.
• Translate partner objectives into compelling activation plans and storytelling.
• Define KPIs, evaluate performance and create case studies for the portfolio.
• Coordinate cross-functional delivery with Marketing, Content, Events and more.
• Support commercial strategy and identify opportunities for value creation.

Skills

Partnerships management

Sports marketing

Brand marketing

Account management

English & German

KPIs & analytics

Job description

Red Bull Pro Cycling is seeking a Partnerships Manager to own a portfolio of strategic partners and turn sponsorships into integrated, high-impact programs. You will translate marketing objectives into activations across content, digital, experiences and brand campaigns, while aligning with senior stakeholders across the organisation.

You will define KPIs, evaluate performance and drive value creation through cross-functional collaboration with Marketing, Content, Events and global Red Bull