Partnerships Strategy Lead – Cycling Activations

Red Bull; Elsbethen; On-site; EUR 24,000 - 29,000; Full time

Job summary

Red Bull Pro Cycling GmbH & Co. KG is seeking a Partnerships Manager to own a portfolio of strategic partners and translate marketing objectives into compelling activation programmes.

You will lead cross-functional delivery, drive value with data-driven reviews, and help grow the sponsorship portfolio on a global scale across cycling events, content, digital and hospitality. Fluent English and German are required along with extensive partnership experience.

Qualifications

• Minimum 3 years of relevant experience in partnerships, sports marketing, brand marketing or international account management
• Fluent in English and German; additional languages are an advantage
• Proven experience managing major brands or complex partnership accounts
• Strong understanding of integrated marketing, including content, digital, social media, experiential marketing and brand activation
• Strong commercial awareness and an understanding of partnership rights, value creation and return on investment
• Experience defining KPIs and using data and insights to evaluate partnership performance
• Excellent stakeholder management skills and confidence working with senior internal and external decision-makers
• A proactive, solution-oriented and entrepreneurial mindset
• Excellent project management capabilities, with a high level of autonomy
• Demonstrated ability to champion ideas, influence stakeholders and remain resilient when constructively challenged

Responsibilities

• You’ll take ownership of a portfolio of strategic partners and serve as their primary day-to-day contact.
• By building trusted relationships across partner organizations, you’ll develop a deep understanding of their businesses, brands, audiences and marketing objectives.
• You’ll translate contractual rights into meaningful partnership programmes, while identifying opportunities for additional value, upselling, retention and renewal.
• STRATEGY, ACTIVATION AND STORYTELLING: You’ll turn our vision, “We Make Cycling Bigger”, into compelling opportunities for partners.
• Working beyond traditional sponsorship assets, you’ll develop integrated activation plans across content, digital, social media, experiences, hospitality, events, athlete access and brand campaigns.
• You’ll connect partner objectives with key moments across the cycling calendar and the wider Red Bull Pro Cycling ecosystem.
• PARTNERSHIP PERFORMANCE AND VALUE: You’ll define clear objectives and KPIs for partnership activities, use data to evaluate performance, and create reviews and reports.
• CROSS-FUNCTIONAL DELIVERY: You’ll lead partnership projects from briefing and planning through execution and post-project evaluation.
• You’ll coordinate delivery with Marketing, Content, Social Media, Communications, Events, Hospitality, Sports, Operations and global Red Bull entities.
• REPRESENTATION AND TEAM CONTRIBUTION: You’ll represent Red Bull Pro Cycling at partner meetings, races, events and industry occasions internationally.

Skills

Partnerships

Sports marketing

Brand marketing

Account management

English-German bilingual

KPI & analytics

Stakeholder management

Autonomous

Proactive mindset

Project management

Job description

Red Bull Pro Cycling GmbH & Co. KG is seeking a Partnerships Manager to own a portfolio of strategic partners and translate marketing objectives into compelling activation programmes.

You will lead cross-functional delivery, drive value with data-driven reviews, and help grow the sponsorship portfolio on a global scale across cycling events, content, digital and hospitality. Fluent English and German are required along with extensive partnership experience.