Senior Growth Marketing Lead – German/English, Vienna

GymBeam; Wien; Presencial; EUR 44 000 - 47 000; Tempo integral

Resumo da oferta

GymBeam is seeking a Marketing Lead for its Vienna, Austria office. The role focuses on defining and executing the local marketing strategy to accelerate customer acquisition, retention, and brand loyalty.

You will manage the local budget across channels to maximize ROI and deliver high-impact campaigns and local activations that build brand awareness. You will mentor junior specialists and copywriters, collaborate with HQ, Sales, E-commerce, and Product teams, and analyze KPIs to drive

Qualificações

• Native-level German and professional English required.
• At least 3 years of experience in e-commerce, marketing, or social media management.
• University degree in marketing, communication, media, or related field is a plus.
• Strong copywriting, editing, and content creation skills tailored for various platforms.
• Practical video editing skills.
• Proven ability to independently evaluate campaign performance and analyze data.
• Creative mindset with out-of-the-box thinking.
• Excellent time management and multitasking abilities.
• Strong teamwork and networking abilities.
• A genuine passion for health, fitness, and lifestyle industry.

Responsabilidades

• Defines and executes the local marketing strategy to drive customer acquisition, retention, and brand loyalty.
• Manages and optimizes the local marketing budget across channels, ensuring maximum ROI.
• Ideates and delivers high-impact campaigns, brand propositions, and local activations to build brand awareness.
• Acts on new growth opportunities, such as new customer types and new marketing and sales channels.
• Prepares quarterly channel strategies and oversees the execution of all local marketing touchpoints.
• Mentors and supervises local Junior Specialists and Copywriters, delegating tasks and ensuring high-quality execution.
• Collaborates with HQ, Sales, E-commerce, and Product teams to align local campaigns with global objectives.
• Analyzes key performance metrics (KPIs), evaluates campaign efficiency, and delivers actionable reports to management.
• Continuously drives improvements in local customer experience, supervising e-shop localization and content tone-of-voice.
• Drives the adoption of new marketing technologies, automated workflows, and AI tools to optimize local marketing efficiency.

Conhecimentos

German (native)

English (B2/C1)

Marketing

E-commerce

Copywriting

Video editing

Data analysis

Campaign management

Team leadership

Health & fitness passion

Formação académica

University degree in marketing/communication/media or related field

Descrição da oferta de emprego

GymBeam is seeking a Marketing Lead for its Vienna, Austria office. The role focuses on defining and executing the local marketing strategy to accelerate customer acquisition, retention, and brand loyalty.

You will manage the local budget across channels to maximize ROI and deliver high-impact campaigns and local activations that build brand awareness. You will mentor junior specialists and copywriters, collaborate with HQ, Sales, E-commerce, and Product teams, and analyze KPIs to drive