Senior Gaming Marketing Lead (DACH)

HP; Wien; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

HP Way culture

Flexible working hours

Wellness initiatives

Pension plan

Bike leasing

Job summary

HP is seeking a Gaming Marketing Manager (m-f-d) to lead our Gaming Marketing activities across the DACH region from Vienna. You will translate gaming culture into engaging, commercially successful marketing and own the strategy, planning, and execution in a fast-paced environment.

You will drive brand and performance campaigns across channels, manage events and partnerships, and collaborate with sales, retail and e-commerce to grow revenue and share.

Qualifications

• 6+ years in gaming/consumer electronics marketing.
• Fluency in German and English.
• Experience with creator/influencer marketing.
• Experience leading integrated multi-channel campaigns.
• Strong stakeholder management and agency partnerships.

Responsibilities

• Define and execute the local Gaming Marketing strategy for DACH.
• Lead end-to-end marketing planning across cycles and channels.
• Drive brand, campaigns and demand creation with measurable results.
• Own go-to-market plans for gaming product launches and lifecycle.
• Plan and deliver gaming events and partnerships with partners like Prime League.

Skills

Gaming marketing

Audience insights

Creator marketing

Influencer programs

Multi-channel campaigns

Business acumen

Stakeholder management

Agency management

German fluency

English fluency

Job description

HP is seeking a Gaming Marketing Manager (m-f-d) to lead our Gaming Marketing activities across the DACH region from Vienna. You will translate gaming culture into engaging, commercially successful marketing and own the strategy, planning, and execution in a fast-paced environment.

You will drive brand and performance campaigns across channels, manage events and partnerships, and collaborate with sales, retail and e-commerce to grow revenue and share.