Brand Specialist - Project Activation

Red Bull; Fuschl am See; On-site; EUR 54,000 - 75,000; Full time

Job summary

Red Bull Brand Marketing GmbH seeks a Global Brand Specialist - Project Activation to drive the rollout of international brand projects and ensure local relevance. You will build scalable frameworks, create toolkits, and empower local teams worldwide to deliver outstanding brand experiences.

You will collaborate with diverse teams across Media Network, Product Marketing, On-Premise/Off-Premise, Creative Advertising and Emerging Media, shaping rollout strategies and optimizing market impact while

Qualifications

• Experience in student marketing/field marketing/brand marketing, project management, or strategy roles.
• Strong understanding of brand systems, scalable campaign execution, and visual storytelling.
• Experience cross-functional (legal, digital, creative, on/off-prem) and across cultures.
• Excellent communication, organizational, and stakeholder management skills.
• Strategic thinker with a hands-on approach to execution.
• Proven ability to manage agencies and external creative partners.
• Experience with market rollout processes and campaign toolkits.
• Passion for (Red Bull) events, ideally proven experience with Global Brand Projects.
• Ability to manage multiple priorities in a fast-paced, global environment.

Responsibilities

• GLOBAL ACTIVATION & PROJECT ROLLOUT: lead global brand project activations across markets with scalable frameworks and local adaptation.
• STRATEGIC BRAND DEVELOPMENT: shape rollout strategies across departments and markets and contribute to student marketing strategies.
• EXECUTIONAL EXCELLENCE: create toolkits, calendars, and guidance for flawless execution and feedback loops.
• CROSS-FUNCTIONAL COLLABORATION: partner with internal stakeholders and external agencies to ensure alignment.
• WINGS FOR LIFE WORLD RUN ACTIVATION: manage global activation in the student marketing community and EPC network across countries.

Skills

Brand marketing

Project management

Cross-functional collaboration

Stakeholder management

Strategic thinking

Agency management

Job description

• Organization: Red Bull Brand Marketing GmbH
• Job type: Permanent

Company Description

Do you want to bring global brand activations to life and create experiences that resonate across markets, cultures and communities?

Join our Global Student & Field Marketing Team and play a key role in turning global brand strategies into impactful local execution. As a Global Brand Specialist - Project Activation, you'll drive the rollout of international brand projects by building scalable frameworks, creating best-in-class toolkits, and empowering local teams around the world to deliver exceptional brand experiences. Working closely with cross-functional stakeholders and market teams, you'll help ensure every activation remains true to Red Bull's brand while adapting to local needs and opportunities.

Job Description

GLOBAL ACTIVATION & PROJECT ROLLOUT

You'll lead the activation and rollout of global brand projects across markets, ensuring consistency, scalability, and impact. By developing frameworks, guidelines, and execution plans, you'll enable local teams to deliver meaningful brand experiences that align with Red Bull's global vision while remaining culturally relevant.

STRATEGIC BRAND DEVELOPMENT

Working across multiple functions, including Media Network, Product Marketing, On-Premise, Off-Premise, Creative Advertising and Emerging Media, you'll help shape rollout strategies and ensure initiatives are relevant for local market realities. You'll contribute to student marketing strategies and identify touchpoints that maximize impact on a national level.

EXECUTIONAL EXCELLENCE

You'll create and maintain toolkits, calendars, and guidance materials that support flawless execution in markets worldwide. Acting as a central hub between HQ and local teams, you'll ensure clear communication, gather market feedback, and continuously improve activation standards through best-practice sharing and performance tracking.

CROSS-FUNCTIONAL COLLABORATION

Success in this role requires strong collaboration. You'll partner with internal stakeholders across multiple departments, manage external agencies and creative partners, and foster close relationships with global markets to drive alignment and successful delivery of projects.

WINGS FOR LIFE WORLD RUN ACTIVATION

A key focus of the role is leading the global activation of Wings for Life World Run within the student marketing community and EPC network. You'll coordinate stakeholders, develop activation concepts, and ensure successful execution across countries.

Qualifications

• Previous experience in student marketing/field marketing/brand marketing, project management, or strategy roles.
• Strong understanding of brand systems, scalable campaign execution, and visual storytelling.
• Experience working cross-functionally (legal, digital, creative, on/off-premise) and across cultures.
• Excellent communication, organizational, and stakeholder management skills.
• Strategic thinker with a hands-on approach to execution.
• Proven ability to manage agencies and external creative partners.
• Experience with market rollout processes and campaign toolkits.
• Passion for (Red Bull) events, ideally proven experience with Global Brand Projects.
• Ability to manage multiple priorities in a fast-paced, global environment.

Additional Information

Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is € 2.362 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.