Marketing & Growth Specialist (f/m/d)

Holzkern - Eine Marke der Time for Nature GmbH; Wien; Hybride; EUR 38 000 - 46 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

MacBook provided

Company events

Healthy meals benefit

Office snacks

Résumé du poste

Holzkern, based in Vienna, is seeking a data-driven Growth Marketer to analyze customer acquisition performance and uncover behavioral insights. You will translate data into growth hypotheses, test innovative ideas, and scale opportunities across channels.

The role emphasizes measuring ROAS, CAC, AOV, and retention, with a hybrid WFH setup and competitive salary. Start date ASAP, join a fast-growing DTC brand in the DACH region.

Qualifications

• :Data-driven marketer who analyses funnel metrics and translates data into strategy.
• :Interest in buyer motivations, objections, and messaging resonance.
• :Ability to design tests and evaluate results to validate growth hypotheses.
• :Experience with performance marketing platforms is advantageous.

Responsabilités

• Data-Driven Growth: Analyze funnel metrics (ROAS, CAC, AOV, retention) and translate data into actionable growth strategies.
• Customer Psychology: Explore buyer motivations and messaging resonance via testing and data analysis.
• Hypothesis Testing: Design and evaluate tests across audiences, offers, positioning and channels.
• Paid Acquisition Management: Optimize paid ecosystem (primarily Meta) and scale budgets.
• Data-to-Creative Bridge: Collaborate with creative to turn insights into winning hooks and concepts.
• Funnel Optimization: Assess landing pages and conversion paths to improve journey.
• Insight Communication: Present data-driven recommendations to stakeholders.
• Continuous Learning: Stay ahead with industry trends and best practices at Holzkern.

Connaissances

Data-driven analysis

Psychologically curious

Structured problem solving

Growth & marketing background

Agile learner

Clear communicator

Outils

Excel

Google Sheets

Description du poste

Do we have your attention? Most marketers look at numbers. Most creatives look at people. Very few can do both.

Do we have your attention? Most marketers look at numbers. Most creatives look at people. Very few can do both. At Holzkern, we believe the best growth opportunities are found at the intersection of data and psychology. We are seeking a data-driven growth marketer to analyze customer acquisition performance, uncover deep behavioral insights, and challenge assumptions for one of Europe's top DTC brands. In this role, you will leverage performance data to build hypotheses, test innovative ideas, and discover untapped opportunities that drive measurable growth and scalability.

Your areas of responsibility

• Data-Driven Growth: Analyze marketing funnel metrics (e.g., ROAS, CAC, AOV, retention) and translate data into actionable strategies that drive business growth.
• Customer Psychology: Investigate buyer motivations, objections, and messaging resonance through rigorous testing, data analysis, and structured thinking.
• Hypothesis Testing: Develop and validate growth hypotheses across audiences, offers, positioning, and channels by designing and evaluating targeted tests.
• Paid Acquisition Management: Optimize the paid marketing ecosystem—primarily Meta—by monitoring performance, shaping campaign strategy, and scaling budgets.
• Data-to-Creative Bridge: Collaborate with creative teams to transform performance insights into winning hooks, angles, and concepts.
• Funnel Optimization: Analyze post-click elements like landing pages, product presentations, and conversion paths to enhance the overall customer journey.
• Insight Communication: Simplify complex data analyses into clear, strategic recommendations for stakeholders.
• Continuous Learning: Stay ahead of industry trends, challenge existing assumptions, and integrate best practices into the company (Holzkern).

Your profile

• Data-Driven & Analytical: Enjoys working with numbers, identifying hidden patterns, and drawing logical conclusions even from incomplete data.
• Psychologically Curious: Fascinated by human behavior, specifically the motivations, objections, and psychological triggers behind customer decisions.
• Structured Problem Solver: Approaches challenges with logic and curiosity, using a systematic instinct to investigate, understand, and fix underperforming areas.
• Growth & Marketing Background: Possesses experience in fields like Performance/Growth Marketing, E-Commerce, Data Analytics, or Conversion Optimization (prior experience with Meta Ads or Google Ads is highly valuable).
• Agile Learner: Fast at mastering new tools, systems, and concepts when given ownership and responsibility.
• Clear Communicator: Able to articulate complex thinking clearly and present actionable, data-backed recommendations to drive decisions.

Requirements

• 1-4 years of relevant professional experience
• Strong analytical skills
• Excellent English (C1)
• Advanced Excel / Google Sheets skills
• Experience working with data and performance metrics
• Experience with performance marketing platforms is a strong advantage

Enjoy Our Benefits

• Real Ownership: Take charge of meaningful growth initiatives from day one with a direct, measurable impact on business performance.
• Rapid Learning Curve: Gain deep, hands-on experience across analytics, growth strategy, experimentation, customer psychology, and performance marketing.
• High-Performance Culture: Work alongside an ambitious, execution-focused team that is deeply committed to continuous learning and improvement.
• Generous employee discounts for you and your loved ones.
• Attractive flexitime work model with home office option.
• Two legendary annual company events with the whole #TeamHolzkern - all inclusive :)
• Regular team events with your team throughout the year.
• State of the art technical equipment (MacBook).
• Fresh fruits, coffee, tea, milk (also vegan and lactose free) in the office on site.
• Healthy and balanced meals from Schrankerl. Holzkern pays 20% of each meal.

These and many other exciting benefits will await you at Holzkern.

But most of all, you can expect a secure job, good vibes, teamwork, appreciation and trust - YOU are important to us!

Hard Facts

• Start of employment: asap
• Working Hours: 38,5h
• Salary: The annual salary for this position starts at €42.000, depending on your professional experience and qualifications.
• Duration: We are looking for a long term addition to our motivated team
• Location: Our headquarters in Vienna, on a hybrid WFH basis

About Us

HOLZKERN was founded in 2016 with the purpose of creating unique pieces of nature - just as unique as our customers. Seven years later, we are one of the most successful D2C brands in DACH selling a huge variety of watches, jewelry & accessories. We’re proud to say that over 1.000.000 customers worldwide were already able to find their perfect piece of nature. Join our team of over 170 people and help us to bring natural uniqueness to the whole world! As a dynamic team, we value open corporate communication, teamwork, development opportunities and flexible working hours. But most of all, you can expect to work in a friendly working environment with warm-hearted colleagues who will always support you.