In-Store CRM Lead: Elevate Client Experience

PRADA; Wien; Hybrid; EUR 55,000 - 75,000; Full time

Job summary

Prada Vienna is seeking an Instore CRM Manager to lead client strategy at the store level, coach teams, and drive CRM initiatives. You will promote client-centric practices, improve data quality, and implement strategic actions to expand the clientele and elevate service.

The role requires strong leadership, experience with clienteling metrics, and fluency in German and English. Join Prada in a creative, international retail environment focused on excellence.

Qualifications

• At least 3 years of managerial experience in retail, ideally as Department Manager or Team Manager.
• Strong experience in client development and clienteling performance.
• Customer-centric and service-oriented mindset.
• Experience in transversal management requiring agility, adaptability, and strong team support capabilities.
• Strong observation, coaching, interpersonal, and communication skills.
• Analytical mindset with good command of Excel and CRM/digital tools.
• Fluent spoken German and English expected.

Responsibilities

• Responsible for co-designing the client strategy at the store level together with the Management teams and Head Office teams.
• Lead transitional management within the store and support teams in adopting new CRM tools, processes, and clienteling practices.
• Act as a driver of change by supporting the evolution of teams toward a stronger customer-centric culture.
• Conduct regular CRM and clienteling training sessions and support the development of Client Advisors’ performance.
• Ensure client data accuracy, optimize data quality, and manage client lists to support efficient clienteling actions.
• Analyze CRM and clienteling performance, monitor KPIs and MBOs, and provide action plans and recommendations to the Store Manager.
• Activate and follow up action plans based on store results.

Skills

Client development

CRM tools

Excel

Coaching

Team support

Observation

Communication

Tools

Excel

CRM tools

Job description

Prada Vienna is seeking an Instore CRM Manager to lead client strategy at the store level, coach teams, and drive CRM initiatives. You will promote client-centric practices, improve data quality, and implement strategic actions to expand the clientele and elevate service.

The role requires strong leadership, experience with clienteling metrics, and fluency in German and English. Join Prada in a creative, international retail environment focused on excellence.