Head of Growth

AVILOO Battery Diagnostics; Wien; Vor Ort; EUR 47.000 - 56.000; Vollzeit

Zusammenfassung

AVILOO Battery Diagnostics is seeking a senior marketing leader to build and scale our global demand generation engine. You will own ABM programs, paid media, and influencer marketing while driving SEO, CRO, and automation initiatives across our B2B and B2C channels.

You will manage cross-functional teams, partner with sales leadership, and report to the CCO. The role emphasizes data-driven decisions and a passion for electric mobility and sustainable transport.

Qualifikationen

• 5+ years of experience in performance marketing, growth marketing, or demand generation.
• Hands-on experience with Salesforce CRM and marketing automation tools; data-driven with attribution modelling.
• Experience leading or mentoring small teams with an entrepreneurial mindset.
• Knowledge of ABM tools (Dealfront, 6sense) and SEO tooling is a plus.
• University degree in marketing, business, or related field; interest in electric mobility.

Aufgaben

• Build and scale a full-funnel demand generation engine in Salesforce.
• Develop and manage ABM and outreach programmes for target markets.
• Own paid media and influencer marketing across Google, Meta, and LinkedIn.
• Drive technical and content SEO and organic growth; manage keyword strategy for EV battery diagnostics.
• Lead CRO and testing for webshop and B2B/B2C paths; establish a testing centre of excellence.
• Expand marketing automation and lifecycle programs for existing customers; reduce churn.

Kenntnisse

Performance marketing

Team leadership

Strategic thinking

Communication

English proficiency

German language

Independent work

Ausbildung

University degree in marketing or related field

Tools

Salesforce

Pardot/Account Engagement

Dealfront

6sense

SEO tooling

Jobbeschreibung

Responsibilities

• Demand Generation & Pipeline: Build and scale a full-funnel demand generation engine in Salesforce (lead → opportunity → order), developing the demand plan against pipeline targets in close coordination with sales, with regular performance reporting to marketing and sales leadership.
• ABM & Outreach Programmes: Develop and manage account-based marketing and outreach programmes (via Dealfront and SmartLead) for target markets, leasing, and auction houses, and build out lead nurturing flows in Account Engagement.
• Paid Media & Influencer: Own paid media and influencer marketing across Google, Meta, and LinkedIn including optimising CPC, CPL, and cost per acquisition by channel, introducing a budget allocation framework, and managing external agencies or in-house performance marketers.
• SEO & Organic Growth: Drive technical and content SEO and organic growth, including building visibility in AI answer engines such as ChatGPT and Perplexity, and own keyword strategy for EV battery diagnostics topics alongside the content team.
• Webshop & Conversion Rate Optimisation: Lead conversion rate optimisation for our webshop and B2B/B2C purchase journeys, running systematic A/B tests on pricing, landing pages, and checkout flows, and building out a testing centre of excellence.
• Marketing Automation & Retention: Expand marketing automation (Salesforce Account Engagement), lead nurturing, and lifecycle email programmes for existing customers, driving churn prevention, upsell, and re-engagement together with customer success.
• Marketing Tech & AI: Own the marketing tech stack (evaluation, implementation, management) and bring AI into marketing processes - from AI-supported cold outreach to automated segmentation and predictive lead scoring to coordinating with our central AI & automation team.
• Partner & Reseller Marketing: Build and activate strategic B2B and B2C partnerships (e.g. NADA, ZDK, mobile.de, ÖAMTC, CarVertical), managing reseller and co-branding partnerships and paid media partnerships (e.g. Forbes, Vogel Communications).
• Regional Field Marketing: Support regional field marketing, such as in North America, aligning local go-to-market activity with central strategy and local sales teams.

What you bring

• 5+ years of experience in performance marketing, growth marketing, or demand generation - ideally in a B2B SaaS or marketplace environment with a track record of scaling paid media programmes with clear revenue attribution.
• Hands-on experience with Salesforce (CRM + Account Engagement / Pardot) and marketing automation tools, and strong analytical skills including attribution modelling, funnel reporting, ROI frameworks etc. You don’t work without data.
• Experience leading or mentoring small teams, with an entrepreneurial mindset. You get things done, with urgency and ownership.
• Knowledge of ABM tools (e.g. Dealfront, 6sense) and SEO tooling is a clear plus.
• University degree in marketing, business administration, or a related field (or equivalent experience), and a genuine interest in electric mobility and the future of sustainable transportation.
• Strong communication and presence, and a solution-oriented mindset.
• Excellent English skills, both written and spoken. German or additional European languages are a plus.
• Independent, precise, and pragmatic work style.
• A team player who rolls up their sleeves when the situation calls for it.

What we offer

• Ownership of the most revenue-critical marketing function at AVILOO, with direct budget responsibility and a genuine ROI framework - No vanity metrics.
• Build and lead your own sub-teams (performance marketing, demand generation, customer marketing, partner marketing) as a central role in the international marketing team, reporting directly to the CCO.
• An innovative, performance- and team-orientedwork environment where success is celebrated together, even across borders.
• Creative freedom in a company that is set to grow its revenue significantly in the coming years.
• A workplace with a true start-up mentality, flat hierarchies, and fast decision-making.
• AI is at the core of how we work and how we think about the future of our processes. We’re looking for people who are genuinely excited about that - not just comfortable using AI tools but interested in what becomes possible when you build around them.
• Reliable work-life balance - personally guaranteed by the CEO.
• The minimum salary for this position is € 4,611 gross/month in accordance with the Austrian IT Collective Agreement (full-time, 38.5h/week). Actual compensation is based on qualifications and experience and significantly exceeds the collective agreement minimum.

About us

AVILOO is the world's leading EV battery data expert and has developed the world's first independent State-of-Health test for electric vehicle batteries.

Since its founding in 2018, we have grown into the global market leader in independent EV battery diagnostics. With locations in Europe, Asia, Australia, and the USA, our clients include renowned testing organizations, leasing companies, vehicle dealers, and automobile clubs.

We are a fast-growing tech company that values innovation, collaboration, and an entrepreneurial mindset. And that’s exactly why we are looking for you – who thinks ahead, helps shape things and grows with us. If you prefer real conversations, quick decisions and shared breaks, you’ll fit right in.

We are not a company of buzzwords or fads. We stand for performance, pragmatism and common sense - with a dash of humour and genuine team energy. What counts here is what you can do and how you contribute.

"We take care of our people. While performance is important to us, we also ensure a good work-life balance. As a father of five, I know that parents in particular need flexibility. I guarantee that flexibility to you!" — Dr. Marcus Berger, CEO AVILOO Group

Sounds like you?