Demand & ABM Marketing Manager (f/m/d)

AVILOO GmbH; Wien; Vor Ort; EUR 40.000 - 48.000; Vollzeit

Zusammenfassung

AVILOO GmbH is seeking a growth-focused marketer to lead account-based marketing (ABM) initiatives from Vienna. You will design and run ABM programs for named accounts, align with Sales, and own the ABM tooling and data quality across Dealfront, SmartLead, and Salesforce.

You will build multi-channel demand programs, coordinate paid channels, and translate product positioning into personalised messaging and assets for decision-makers.

Qualifikationen

• 3+ years in demand generation or ABM in B2B SaaS.
• Hands-on ABM program design with measurable outcomes.
• Experience with Salesforce and marketing automation tools.
• Strong communication, data-driven mindset.
• Familiarity with Dealfront and SmartLead is a plus.
• Excellent English; German or other languages are a plus.
• Entrepreneurial, independent, precise work style.

Aufgaben

• Design and run ABM programs for named accounts across the funnel.
• Own account tiering, segmentation, and personalization.
• Collaborate with Sales for target accounts and SLAs.
• Own ABM tooling and data quality (Dealfront, SmartLead, Salesforce).
• Coordinate paid and digital ABM channels with Marketing.
• Develop account-specific messaging and landing pages.
• Own reporting on engaged accounts and pipeline influenced.

Kenntnisse

Account-Based Marketing

Demand Generation

Sales Alignment

Salesforce

Marketing Automation

Analytics

English Proficiency

Team Collaboration

Entrepreneurial Mindset

Independent Work

Ausbildung

University degree in marketing or business

Tools

Dealfront

SmartLead

Salesforce Account Engagement

Jobbeschreibung

• Account-Based Marketing (ABM) Programs: Design and run 1:1, 1:few, and 1:many ABM programs for named target accounts. Own account tiering, segmentation, and personalisation strategy across the entire funnel. Define and maintain target account lists together with Sales leadership.
• Multi-Channel Demand Generation:Build multi-channel demand programs (email, paid, web, outbound, events) aligned to sales priorities and quarterly pipeline targets. Orchestrate touchpoints so every target account receives a coherent, personalized journey rather than disconnected campaigns.
• Target Account Selection & Sales Alignment:Partner with Field Sales to select and prioritise accounts (dealers, leasing, and auction houses) for target markets, agree engagement definitions, handoff criteria, and SLAs as well as run regular account-review and feedback loops with Sales.
• ABM & Outreach Tooling: Own the ABM and outreach stack – account intelligence and targeting via Dealfront, cold outreach sequences via SmartLead, and account-based nurture flows in Salesforce Account Engagement. Keep segmentation, suppression, and personalisation logic clean and scalable.
• Paid & Digital ABM Channels:Work with Performance Marketing to run paid ABM channels (LinkedIn, display, retargeting) against your target account lists. Make sure to align audiences, budgets, and creative so paid amplifies the account programs instead of running in parallel.
• Personalized Content & Messaging:Collaborate with Product Marketing and the content team to develop account-specific messaging, landing pages, and assets as well as translate positioning into personalized, decision-maker-relevant touchpoints.
• Measurement & Attribution:Own reporting for engaged accounts, meetings booked and influenced pipeline from target accounts. Build dashboards and feedback loops that show what is (and isn’t) working and inform the next wave of programmes.
• Lifecycle & Nurture Support: In coordination with the Demand Marketing Manager, build and maintain nurture and re-engagement flows for target accounts; support lead scoring and routing so engaged accounts reach Sales at exactly the right moment.

What you bring

• 3+ years of experience in demand generation, ABM, or growth/performance marketing – ideally in a B2B SaaS or marketplace environment.
• Hands-on experience designing and running account-based marketing programs with measurable engagement and pipeline outcomes.
• Practical experience with Salesforce (CRM + Account Engagement / Pardot) and marketing automation tools.
• Strong communication and presence, and a solution-oriented mindset.
• Familiarity with ABM and outreach tooling (e.g. Dealfront, SmartLead) is a clear plus.
• Strong analytical skills: funnel reporting, engagement scoring, and attribution basics etc. You do not work without data.
• A collaborative, sales-aligned mindset: You enjoy sitting with Sales and building programs around real account priorities.
• Entrepreneurial mindset: You take ownership and drive results without waiting for permission. You have an i ndependent, precise, and pragmatic work style.
• Excellent English skills - both written and spoken. German or additional European languages are a plus.
• University degree in marketing, business administration, or a related field, or equivalent professional experience.
• A team player who rolls up their sleeves when the situation calls for it.

What we offer

• Ownership of AVILOO’s account-based marketing and target-account demand programs – a high-visibility function directly tied to pipeline and revenue.
• A dedicated program budget with a genuine ROI framework – engaged accounts and influenced pipeline, no vanity metrics.
• A direct reporting line to the Head of Growth Marketing and close, daily collaboration with Sales leadership.
• A modern demand and ABM tech stack (Salesforce + Account Engagement, Dealfront, SmartLead) and the mandate to shape it.
• An innovative, performance- and team-oriented work environment where success is celebrated together, even across borders.
• Creative freedom in a company that is set to grow its revenue significantly in the coming years.
• A workplace with a true start-up mentality, flat hierarchies, and fast decision-making.
• AI is at the core of how we work and how we think about the future of our processes. We're looking for people who are genuinely excited about that - not just comfortable using AI tools but interested in what becomes possible when you build around them.
• Reliable work-life balance – personally guaranteed by the CEO.
• The minimum salary for this position is €3,954 gross/month in accordance with the Austrian IT Collective Agreement (full-time, 38.5h/week). Actual compensation is based on qualifications and experience and exceeds the collective agreement minimum.

About us

AVILOO is the world's leading EV battery data expert and has developed the world's first independent State-of-Health test for electric vehicle batteries.

Since its founding in 2018, we have grown into the global market leader in independent EV battery diagnostics. With locations in Europe, Asia, Australia, and the USA, our clients include renowned testing organizations, leasing companies, vehicle dealers, and automobile clubs.

We are a fast-growing tech company that values innovation, collaboration, and an entrepreneurial mindset. And that’s exactly why we are looking for you — who thinks ahead, helps shape things and grows with us. If you prefer real conversations, quick decisions and shared breaks, you’ll fit right in.

We are not a company of buzzwords or fads. We stand for performance, pragmatism and common sense — with a dash of humour and genuine team energy. What counts here is what you can do and how you contribute.

“We take care of our people. While performance is important to us, we also ensure a good work–life balance. As a father of five, I know that parents in particular need flexibility. I guarantee that flexibility to you!” — Dr. Marcus Berger, CEO

Sounds like you?

AVILOO GmbH
IZ NÖ Süd, Straße 16, Objekt 69, 2355 Wiener Neudorf
www.aviloo.com/en/jobs-company