Head of B2C Growth: App‑Driven Scale

Jobgether SRL; Österreich; Remote; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Remote work from anywhere

Job summary

Jobgether SRL is seeking a Head of B2C Growth based in Austria to own the full growth engine across acquisition, activation, retention, and lifetime value. You will develop multichannel strategies across search, paid social, email, push, web, and app, prioritizing the app as the primary user channel and aligning with Product and Marketing teams.

You will manage the growth budget, guide paid media specialists, and use data to guide investment decisions across markets and channels, with a strong

Qualifications

• Experience growing B2C products across multiple channels and markets.
• Ownership of app growth and lifecycle metrics.
• Experience with paid media budgets and ROI accountability.
• Advanced AI fluency with Claude and related tools.
• Strong data-driven decision making.
• Excellent communication and leadership abilities.

Responsibilities

• Define and execute the B2C growth strategy across channels, markets, user segments, and budgets.
• Build and optimize multichannel acquisition programs; track CPL, CAC, payback and key metrics.
• Connect educational content with high-intent property searches and agent engagement.
• Make the mobile app a core growth channel via installs, adoption, and migration from web to app.
• Own the full user lifecycle from activation to LTV; identify drop-offs and improve journeys.
• Manage database growth and engagement through segmentation, nurturing, and reactivation.
• Design and run rapid experiments on landing pages, onboarding, messaging, and offers.
• Lead paid media specialists; set goals and raise execution standards.

Skills

Growth strategy

Multichannel marketing

App growth

Cohorts & lifecycle

Product sense

Paid media management

Hands-on execution

Data analytics

Leadership

Communication

English fluency

Ownership & accountability

Education

Bachelor's degree preferred

Tools

Claude (Cowork and Code)

Job description

Jobgether SRL is seeking a Head of B2C Growth based in Austria to own the full growth engine across acquisition, activation, retention, and lifetime value. You will develop multichannel strategies across search, paid social, email, push, web, and app, prioritizing the app as the primary user channel and aligning with Product and Marketing teams.

You will manage the growth budget, guide paid media specialists, and use data to guide investment decisions across markets and channels, with a strong