Growth Director: Demand Gen, ABM & Paid Media

AVILOO GmbH; Wien; On-site; EUR 47,000 - 56,000; Full time

Benefits offered by this job

Full ownership of marketing function

Lead sub-teams

Startup‑like culture

AI-driven processes

Work‑life balance

Job summary

AVILOO GmbH in Vienna seeks a strategic Head of Performance Marketing to own the full-funnel demand generation engine across Salesforce, ABM, paid media, and SEO, aligning with sales and partners. You will lead the marketing tech stack and AI-enabled processes while building sub-teams for performance, demand, and partner marketing within a fast-paced environment.

You will drive marketing automation, customer retention, and regional field marketing, leveraging data-driven decision making and

Qualifications

• 5+ years in performance marketing, growth marketing, or demand generation in B2B SaaS or marketplace.
• Hands-on experience with Salesforce CRM + Account Engagement / Pardot and strong analytics incl. attribution modelling, funnel reporting, ROI frameworks.
• Experience leading or mentoring small teams with an entrepreneurial mindset.
• Knowledge of ABM tools (Dealfront, 6sense) and SEO tooling is a plus.
• University degree in marketing, business administration, or related field, with interest in electric mobility.

Responsibilities

• Build and scale a full-funnel demand generation engine (lead → opportunity → order) in Salesforce.
• Develop and manage ABM and outreach programmes for target markets, leasing, and auction houses.
• Own paid media and influencer marketing across Google, Meta, and LinkedIn with budget discipline and optimisation.
• Drive technical and content SEO, including AI-friendly strategies and keyword management for EV battery diagnostics.
• Lead webshop CRO and B2B/B2C purchase journeys with systematic A/B testing of pricing, pages, and checkout flows.
• Expand marketing automation and lifecycle programs to reduce churn and enable upsell.
• Oversee marketing tech stack evaluation, implementation, and AI integration with central AI team.
• Build and activate partnerships (NADA, ZDK, mobile.de, ÖAMTC, CarVertical) and manage reseller/co-branding activity.
• Support regional field marketing to align local GTM with central strategy and sales teams.

Skills

Performance marketing

Salesforce & Pardot

ABM tools

Analytics & attribution

Team leadership

English communication

Education

University degree in marketing or related field

Tools

Salesforce

Pardot

Dealfront

6sense

Account Engagement

Job description

AVILOO GmbH in Vienna seeks a strategic Head of Performance Marketing to own the full-funnel demand generation engine across Salesforce, ABM, paid media, and SEO, aligning with sales and partners. You will lead the marketing tech stack and AI-enabled processes while building sub-teams for performance, demand, and partner marketing within a fast-paced environment.

You will drive marketing automation, customer retention, and regional field marketing, leveraging data-driven decision making and