Global RTM Strategy Lead: Digital & Omnichannel

Red Bull; Elsbethen; Vor Ort; EUR 42.000 - 68.000; Vollzeit

Zusammenfassung

Red Bull Salzburg invites a senior leader to shape and execute global Route-to-Market strategy across On Premise and Off Premise channels. You will drive distribution, coverage, and RTM efficiency while partnering with regional teams and senior leaders to translate strategy into measurable business outcomes.

In this role, you’ll advance digital RTM capabilities, spearhead omnichannel initiatives, and scale eB2B growth through data-driven planning and execution across markets worldwide.

Qualifikationen

• 7+ years of experience in route-to-market strategy, sales strategy, or channel management across multiple markets.
• Experience with digital transformation, analytics, CRM systems, or sales technology.
• Fluency in English; willingness to travel internationally.

Aufgaben

• Shape and drive global RTM strategy across On Premise and Off Premise channels.
• Lead distribution and coverage improvements, optimizing RTM efficiency.
• Drive cross-functional alignment with senior leaders and regions.
• Develop differentiated RTM approaches by channel and market maturity.
• Advance omnichannel RTM initiatives and eB2B development.
• Share RTM best practices and establish practical frameworks.

Kenntnisse

Route-to-market strategy

Sales strategy

Commercial excellence

Distribution

Channel management

Tools

CRM systems

Sales technology

Jobbeschreibung

Red Bull Salzburg invites a senior leader to shape and execute global Route-to-Market strategy across On Premise and Off Premise channels. You will drive distribution, coverage, and RTM efficiency while partnering with regional teams and senior leaders to translate strategy into measurable business outcomes.

In this role, you’ll advance digital RTM capabilities, spearhead omnichannel initiatives, and scale eB2B growth through data-driven planning and execution across markets worldwide.