Marketing Automation Specialist (m/f/d))

Tüv Süd Ag; Wien; Hybrid; EUR 36,000 - 44,000; Full time

Benefits offered by this job

Autonomy within a global team

Flexible hours and hybrid work

Company bike

Job summary

TÜV SÜD Group in Vienna is seeking a Marketing Automation Specialist to drive end-to-end marketing events in Marketo, including webinar setups and post-event engagement. You will build smart campaigns, manage attendee data and coordinate with global marketing teams to ensure timely launches.

The ideal candidate has a degree in marketing or communications and 3–5+ years of Marketo experience, with fluent English and German. A hybrid work model and competitive salary are offered.

Qualifications

• Completed degree in marketing, journalism, communications, or similar.
• 3–5+ years hands-on Marketo experience.
• Strong event and webinar program setup skills.
• Familiarity with webinar integrations (ON24, Marketo).
• Knowledge of GDPR and data privacy in marketing.

Responsibilities

• End-to-end setup and execution of marketing events in the Marketo platform.
• Configure webinars and virtual event integrations (e.g. ON24, Marketo).
• Build campaigns, triggers, and workflows for registrations, attendance, and post-event engagement.
• Manage attendee lists, segmentation, and database hygiene.
• Coordinate with Events, Marketing, and Field teams for timely event launches.
• Monitor event registrations and troubleshoot automation issues.
• Support email campaigns and nurture programs; maintain lead lifecycle quality.
• Ensure GDPR compliance and consent management in marketing activities.

Skills

Marketo

Event programs

Webinar setup

Email marketing

Lead management

GDPR

Stakeholder management

Communication

Detail orientation

B2B marketing

Education

Marketing / journalism / communication degree

Tools

Marketo

ON24

Job description

Marketing Automation Specialist (m/f/d))

At TÜV SÜD Group we are passionate about technology. Innovations impact our daily lives in countless ways, and we are dedicated to being a part of that progress. We test, we audit, we inspect, we advise. We never stop challenging ourselves for the safety of society and its people. We breathe technology, we strive for professional excellence, and we leave a mark. We take the future into our hands. We are TÜV SÜD Group.

Your Tasks

• End-to-end setup and execution of marketing events in the marketing automation platform (Marketo)
• Utilize event programs, registration pages, forms, confirmation emails, reminders, and follow-up campaigns Configure webinars and virtual event integrations (e.g. ON24, Marketo)
• Build smart campaigns, triggers, and workflows for event registrations, attendance, cancellations, and post-event engagement
• Manage attendee lists, segmentation, and event-related database hygiene Coordinate with marketing, field marketing, and event teams to ensure timely event launches
• Coordinate with Events team and Bp‘s, marketing, and event teams to ensure timely event launchest
• Monitor event registrations and troubleshoot automation or integration issues
• Support execution of E-mail campaigns and nurture programs when required. Maintain database quality, segmentation, and lead lifecycle processes
• Ensure GDPR compliance, consent management, and marketing automation best practices

Your Qualifications

• A completed degree, e.g., a degree in one of the following fields (marketing, journalism and communication studies, or similar)
• 3–5+ years of hands-on Marketo experience
• Strong expertise in event and webinar program setup
• Experience with Smart Campaigns, Forms, Landing Pages, Tokens, and Program Templates
• Familiarity with webinar integrations (ON24, Marketo)
• Good understanding of email marketing, nurture campaigns, and lead management
• Knowledge of database management, segmentation, and GDPR
• Strong analytical, communication, and stakeholder management skills
• Detail-oriented with excellent project coordination abilities
• Experience in a B2B marketing environment preferred
• Marketo certification is an advantage
• Fluent English & German communication skills

What we offer

• A role with a high degree of autonomy at a successful company and within a motivated global team
• Interesting, varied, and challenging work
• Diverse opportunities for training and professional development
• A supportive, collaborative work environment with flexible hours and the option to work from home
• A company bike and other benefits

For this position, we offer a gross annual salary starting at €40,000 for full-time employment (40 hours). Compensation is based on the Information & Consulting Collective Bargaining Agreement, with the possibility of a higher salary depending on qualifications and professional experience.

Would you like to join the TÜV SÜD team and take on new challenges? We look forward to receiving your detailed application.

At TÜV SÜD Group, we have employees from more than 100 different countries collaborating together. People of different backgrounds, skills, and pursuing different life goals. Our strength comes from these countless and varied perspectives.

We are committed to be an inclusive and diverse workplace by welcoming people of all backgrounds. We want Diversity & Inclusion (D&I) to be a foundation of our company and create an environment where all our employees can trust they will be treated with respect, regardless of gender, nationality, ethnic background, faith, beliefs, disabilities, age, sexual orientation, or identity. As such, our employees are expected to behave at all times in a manner consistent with TÜV SÜD Group Code of Ethics and Company values.

We firmly believe embedding D&I in the heart of what we do will inherently contribute to the success of TÜV SÜD Group. Click here to find out more about Diversity at TÜV SÜD Group.

Work Area: Others Country/Region: Austria Job Location: Vienna Working Model: Hybrid Employment Type: Full time / regular Company: TÜV SÜD Landesgesellschaft Österreich GmbH Org Unit Code: MARK Duration in months (if limited contract):