Creative Director, Concept & Copy - Campaigns (m/f/x)

Virtual Identity; Wien; Remote; EUR 60,000 - 90,000; Full time

Job summary

Virtual Identity in Vienna seeks a seasoned copywriter to lead the Digital Creative team, turning briefs into compelling ideas. You will write headlines, scripts, and narratives, and guide campaigns end-to-end from concept to launch.

Based in Germany or Austria, you’ll collaborate with Brand Strategy and use AI to accelerate production while keeping the core idea yours. Remote or office-based, VI offers learning and exciting projects.

Qualifications

• Several years of experience as a copywriter or conceptual creative at a creative or advertising agency, in a senior role (ACD, CD).
• Campaigns built around a big idea across multiple channels.
• Experience guiding or leading a small creative team and giving effective feedback.
• Fluency in German at copywriter level with strong English skills.

Responsibilities

• Develop the campaign's central idea from brief to tagline and storyline.
• Write copy including headlines, scripts and pitch narratives.
• Lead and develop the Digital Creative team; set direction and provide feedback.
• Maintain core idea consistency from pitch through launch.
• Present concepts to clients in German and defend ideas clearly.
• Collaborate with Brand Strategy and use AI to speed up production while keeping the idea yours.

Skills

Copywriting

Concept development

Creative leadership

German (C2)

Job description

About Virtual Identity

Virtual Identity (VI) is a digital agency built on Human-Centered Business Growth: combining empathy for people with insight from data to drive real digital success. With around 140 colleagues across Freiburg, Munich, Vienna, and Porto (and remote), we cover the full spectrum from Consulting and UX Research to UX/UI Design, Software Development, and Digital Marketing - always learning in close collaboration with our clients.

We already have people who know how to make things look good. We're looking for the person who knows what needs to be said. Your background is in concept development and copywriting. You've led campaigns from concept through to launch, and can explain what made each one work in two sentences. At Virtual Identity, you'll lead the Digital Creative team and turn briefs into compelling ideas that clients can immediately picture and want to bring to life.

What you will do:

• Develop the campaign's central idea - from the brief and strategy through to the tagline, headlines and storyline - before design begins




• Write copy yourself, including headlines, scripts and pitch narratives




• Lead and develop the Digital Creative team. Set the creative direction, give feedback that strengthens the ideas as well as the execution, and help people grow




• Keep the core idea clear and consistent from pitch through to launch




• Present concepts to existing and prospective clients in German, and make a clear case for your ideas




• Work closely with Brand Strategy and use AI where it can help generate variations and speed up production. The creative idea remains yours

What we expect:

• Several years experience as a copywriter or conceptual creative at a creative or advertising agency, most recently in a senior role (ACD, CD or equivalent)




• Campaigns built around a big idea of your own that ran across more than one channel




• Experience guiding or leading people - a small creative team is enough




• The ability to give feedback that improves the work, and to take feedback yourself




• German at copywriter level (C2): publication-ready, confident in style and true to the brand. Good English




• Nice to have, but not essential: awards or shortlist placements (CCA Venus, Effie, ADC, Cannes) and experience with social-first formats




• Based in Germany or Austria is a must, based in or near Vienna is a plus

Contact

Victoria Vargas-Grimm

[e-mail]

What you can expect from us

Exciting projects with well-known brands, a team of motivated colleagues who genuinely enjoy working together, and continuous learning through our VI Academy. Whether you're based in one of our offices or working fully remote, we give you the room to grow - professionally and personally.