Trade Marketing Leader: Growth & In-Store Excellence

Haleon; Tandil; Vor Ort; ARS 3.600.000 - 6.000.000; Vollzeit

Zusammenfassung

Haleon in Argentina seeks a high-impact Trade Marketing Manager to lead the Trade Marketing agenda, aligning category strategy with customer priorities and shopper insights to drive growth, visibility and profitability. You will transform strategies into winning customer plans across channels and lead a talented team to execute with excellence.

The role requires strong analytical and commercial capabilities, cross-functional influence, and a passion for delivering in-store execution that

Qualifikationen

• 5+ years of experience in Trade Marketing, Shopper Marketing, Customer Marketing, Sales or other commercial functions in Consumer Goods/Consumer Health.
• Experience leading teams and developing talent.
• Strong analytical capabilities with the ability to transform data into actionable recommendations.

Aufgaben

• Lead the development and execution of the annual Trade Marketing strategy across all channels, translating business priorities into customer and shopper-focused activation plans.
• Manage, coach and develop a high-performing Trade Marketing team, fostering accountability, collaboration and continuous improvement.
• Partner with Sales, Marketing and Commercial Excellence teams to identify growth opportunities and build differentiated customer plans.
• Drive excellence in point-of-sale execution, ensuring activation standards, visibility strategies and promotional initiatives are deployed in market.
• Own Trade Marketing investment governance, including budget management, prioritization, KPI tracking, ROI analysis and performance optimization.
• Leverage market, customer, shopper and performance data to identify insights and improve execution effectiveness.
• Lead relationships with agencies, suppliers and external partners to ensure high-quality delivery of activation programs.

Kenntnisse

Leadership

Analytical thinking

Cross-functional collaboration

Advanced English

Ausbildung

Bachelor's degree in Business Administration

Marketing

Industrial Engineering

Tools

Power BI

Excel

Jobbeschreibung

Haleon in Argentina seeks a high-impact Trade Marketing Manager to lead the Trade Marketing agenda, aligning category strategy with customer priorities and shopper insights to drive growth, visibility and profitability. You will transform strategies into winning customer plans across channels and lead a talented team to execute with excellence.

The role requires strong analytical and commercial capabilities, cross-functional influence, and a passion for delivering in-store execution that