Strategy & Consulting | Management Consultant – Marketing Transformation

Accenture Global; Victoria; Remote; ARS 92,724,000 - 139,086,000; Full time

Job summary

Accenture Global in Argentina is seeking a Marketing Technology Consultant to design and implement cross-channel campaigns, marketing automation programs, and analytics-driven improvements. You will collaborate with clients to map requirements, optimize the campaign stack, and apply best practices across Salesforce Marketing Cloud, Marketo and Adobe platforms.

The role demands a strong English proficiency, 3+ years in marketing technology, and the ability to work effectively in a remote, global

Qualifications

• Bachelor’s degree completed or in progress.
• High proficiency in English.
• Proven working experience (3+ Years) in marketing technology and delivering marketing solutions.
• Strong understanding of marketing processes and technologies and how to apply them to reach customers.
• Developing customer journeys or action strategies, and experience with marketing platforms.

Responsibilities

• Designing new campaign strategies and marketing plans across channels and devices.
• Plan, design, and execute large-scale marketing automation programs across email, SMS, CRM, web, SEO/SEM.
• Provide recommendations on optimizing the campaign/marketing automation stack and develop use cases to improve utilization.
• Gathering business requirements, designing processes and solutions for marketing technology implementations.
• Derive insights for campaign attribution and strategy optimization.

Skills

English proficiency

Marketing technology experience

Campaign design & optimization

Remote collaboration

Stakeholder engagement

Learning new tools

Education

Bachelor’s degree (or in progress)

Tools

Salesforce Marketing Cloud

Marketo

Adobe Campaign

CRM platforms

Analytics tools

Job description

Our Mission

The Song GN practice is aligned to the Global Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

HOW IS A DAY AS A CONSULTANT AT ACCENTURE?

You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following:

• Designing new campaign strategies and marketing plans across all channels and devices.
• Plan, design, execute large scale marketing automation programs over channels such as email, SMS, CRM, web, SEO/SEM etc.
• Provide recommendations on optimizing the Campaign/Marketing automation stack and develop use cases to improve utilization of existing campaign engine.
• Gathering business requirements, designing process & solution for implementation of marketing and advertising solutions.
• Derive insights for campaign, work on Campaign attribution and strategy optimization.

Qué desafíos te esperan:

• Collaborating with various client and Accenture business and technology stakeholders and assisting in change management and adoption of the new tool/process.
• Collecting and sharing best practices on solution positioning and delivery for clients.
• Collaborate with marketing process and technology assessment, KPI and definition, solution and vendor assessment for different marketing technologies (Salesforce Marketing Cloud, Microsoft, Adobe Platform).
• Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.
• Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies.
• Ability to establish and build on working relationships effectively.
• Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment.
• Ability to learn new and understand new tools/solutions.

Lo que te hará exitoso – Requisitos:

• Bachelor’s degree completed/In progress.
• High proficiency in English.
• Proven working experience (3+ Years) in marketing technology and in delivering marketing solutions.
• Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers.
• And one or more of these:
• Developing customer experience journey for a product, life event and defining next best action strategy.
• Designing interventions to drive customer acquisition / customer engagement.
• Functional experience in Adobe Campaign / Marketo /Salesforce Marketing Cloud /Paid Media and Ads.
• Ability to use insights for campaign and strategy optimization.