Strategy & Consulting | Management Consultant - Marketing Transformation

Accenture Global; Buenos Aires; Remote; ARS 139,086,000 - 185,448,000; Full time

Benefits offered by this job

Swiss Medical

Beneficios flexibles

Accenture Days

Vacaciones flexibles

Jornada flex

Certificaciones bonificadas

Día de cumpleaños libre

Guardería apoyo económico

Job summary

Accenture busca un profesional con experiencia en marketing tecnológico para liderar proyectos de automatización y optimización de campañas a escala, gestionando requerimientos y colaborando con clientes a nivel internacional.

El/la candidato/a ideal tiene 3+ años en marketing tech, dominio de herramientas como Salesforce Marketing Cloud, Marketo o Adobe Campaign y nivel avanzado de inglés. El puesto admite trabajo remoto desde Argentina, con proyectos globales.

Qualifications

• Experiencia de 3+ años en tecnología de marketing y soluciones de marketing.
• Conocimiento de Salesforce Marketing Cloud, Marketo, Adobe Campaign.
• Inglés avanzado.
• Habilidad para trabajar en entornos remotos y globales.

Responsibilities

• Diseñar estrategias y planes de campañas multicanal.
• Planificar y ejecutar programas de automatización de marketing a gran escala.
• Dar recomendaciones para optimizar el stack de campañas.
• Recoger requisitos y diseñar soluciones de marketing.
• Derivar insights para atribución de campañas.

Education

Licenciatura en Marketing

Tools

Salesforce Marketing Cloud

Marketo

Adobe Campaign

Google Analytics

Job description

OUR MISSIONThe Song GN practice is aligned to the Global Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

HOW IS A DAY AS A CONSULTANT AT ACCENTURE?

You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following:

• Designing new campaign strategies and marketing plans across all channels and devices.
• Plan, design, execute large scale marketing automation programs over channels such as email, SMS, CRM, web, SEO/SEM etc.
• Provide recommendations on optimizing the Campaign/Marketing automation stack and develop use cases to improve utilization of existing campaign engine.
• Gathering business requirements, designing process & solution for implementation of marketing and advertising solutions.
• Derive insights for campaign, work on Campaign attribution and strategy optimization.

Qué desafíos te esperan:

• Collaborating with various client and Accenture business and technology stakeholders and assisting in change management and adoption of the new tool/process.
• Collecting and sharing best practices on solution positioning and delivery for clients.
• Collaborate with marketing process and technology assessment, KPI and definition, solution and vendor assessment for different marketing technologies (Salesforce Marketing Cloud, Microsoft, Adobe Platform).
• Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.
• Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies.
• Ability to establish and build on working relationships effectively.
• Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment.
• Ability to learn new and understand new tools/solutions.

Lo que te hará exitoso – Requisitos:

• Bachelor’s degree completed/In progress.
• High proficiency in English.
• Proven working experience (3+ Years) in marketing technology and in delivering marketing solutions.
• Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers.
• And one or more of these:
• Developing customer experience journey for a product, life event and defining next best action strategy.
• Designing interventions to drive customer acquisition / customer engagement.
• Functional experience in Adobe Campaign / Marketo /Salesforce Marketing Cloud /Paid Media and Ads.
• Ability to use insights for campaign and strategy optimization.
• Experience with A/B and multivariate experiments.
• Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).
• Good to have experience in leading and managing email, social media, and/or display advertising campaigns and in optimizing landing pages and user funnels.

Un lugar de trabajo único, descubrí los beneficios que tenemos para vos:

• Pedidos Ya
• Prepaga Swiss Medical
• Reintegro de Conectividad & Servicios
• Beneficios flexibles
• Gimnasio 100% Bonificado
• Accenture Days
• Vacaciones Flex
• Jornada Flex
• Certificaciones bonificadas
• Día de cumpleaños libre
• Bonos
• Licencias de Paternidad & Maternidad Extendida
• Ayuda económica de Guardería

y muchos. Tenemos a disposición oficinas en CABA, Córdoba, Mar del Plata, Rosario, Salta y Mendoza! Y si estás en otras provincias nuestras posiciones son remotas, para que puedas trabajar desde tu casa!

EN ACCENTURE, LA IGUALDAD IMPULSA LA INNOVACIÓN

¿Sabías que Accenture fue elegida la compañía más diversa e inclusiva del mundo? Creemos que la fuerza laboral del futuro es una fuerza igualitaria para todos. Todas las decisiones referidas al proceso de selección de empleo se tomarán sin hacer distinción, exclusión o preferencia alguna basada en motivos de raza, color, género, orientación sexual, discapacidad, edad, religión, opinión política o sindical, nacionalidad u origen socioeconómico ni ninguna otra prevista en la legislación vigente, que tengan por efecto anular o alterar la igualdad de oportunidades o de trato entre los candidatos.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent‑and innovation‑led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Declaración de igualdad de oportunidades en el empleo Creemos que nadie debe ser discriminado por sus diferencias. Todas las decisiones de empleo se tomarán sin importar la edad, raza, credo, color, religión, sexo, origen nacional, ascendencia, discapacidad, condición de veterano militar, orientación sexual, identidad o expresión de género, información genética, estado civil, ciudadanía ni ningún otro criterio protegido por la legislación aplicable. Nuestra rica diversidad nos hace más innovadores, competitivos y creativos, lo que nos permite servir mejor a nuestros clientes y comunidades.