Marketing Campaign Platform Sr. Analyst

Accenture Argentina; Municipio de Rincón de los Sauces; On-site; ARS 40,000 - 56,000; Full time

Job summary

A leading consulting firm is seeking an Analyst to join their marketing team in Neuquén, Argentina. This role involves designing and implementing marketing solutions, optimizing multi-channel campaign strategies, and collaborating with stakeholders to enhance client performance. The ideal candidate will have a bachelor’s degree, strong analytical skills, and 2+ years of experience in marketing technology. Proficiency in English is also required. This role offers an opportunity to work in a dynamic global environment.

Qualifications

• High proficiency in English.
• 2+ Years of proven working experience in marketing technology.
• Strong understanding of marketing processes and technologies.

Responsibilities

• Design and implement marketing solutions for clients.
• Optimize campaign strategies across multiple channels.
• Collaborate with clients and stakeholders on marketing tools.

Skills

Marketing technology knowledge

Customer experience development

Campaign optimization

Strong analytical skills

Education

Bachelor’s degree

Tools

Salesforce Marketing Cloud

Adobe Campaign

Google Analytics

Job description

🌎 OUR MISSION

The Song GN practice is aligned to the Global Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

HOW IS A DAY AS A ANALYST AT ACCENTURE?

You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following:

• Designing new campaign strategies and marketing plans across all channels and devices.
• Plan, design, execute large scale marketing automation programs over channels such as email, SMS, CRM, web, SEO/SEM etc.
• Provide recommendations on optimizing the Campaign/Marketing automation stack and develop use cases to improve utilization of existing campaign engine.
• Gathering business requirements, designing process & solution for implementation of marketing and advertising solutions.
• Derive insights for campaign, work on Campaign attribution and strategy optimization.

WHAT ARE WE LOOKING FOR?

• Collaborating with various client and Accenture business and technology stakeholders and assisting in change management and adoption of the new tool/process.
• Collecting and sharing best practices on solution positioning and delivery for clients.
• Collaborate with marketing process and technology assessment, KPI and definition, solution and vendor assessment for different marketing technologies (Salesforce Marketing Cloud, Microsoft, Adobe Platform).
• Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.
• Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies.
• Ability to establish and build on working relationships effectively.
• Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment.
• Ability to learn new and understand new tools/solutions.

IF YOUR PROFILE MATCHES THESE REQUIREMENTS:

• Bachelor’s degree completed/In progress.
• High proficiency in English.
• Proven working experience (2+ Years) in marketing technology and in delivering marketing solutions.
• Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers.
• And one or more of these:
• Developing customer experience journey for a product, life event and defining next best action strategy.
• Designing interventions to drive customer acquisition / customer engagement.
• Functional experience in Adobe Campaign / Marketo /Salesforce Marketing Cloud /Paid Media and Ads.
• Ability to use insights for campaign and strategy optimization.
• Experience with A/B and multivariate experiments.
• Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).
• Good to have experience in leading and managing email, social media, and/or display advertising campaigns and in optimizing landing pages and user funnels.