Strategic Product Marketer – Smart Home & IoT

Philips Lighting Spain SL.; Partido de Vicente López; On-site; ARS 1,200,000 - 2,000,000; Full time

Job summary

Signify in Buenos Aires, Argentina, is seeking a Product Marketing professional to lead GTM strategy, pricing, and portfolio launches aligned with regional priorities. You will collaborate with Channel Marketing, MarCom, Sales, and BUs to drive profitable growth and optimize the customer experience.

The ideal candidate has a Marketing or Business degree with 3–5 years in product or commercial marketing, strong consumer electronics knowledge, and hands-on cross-functional execution across online

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field; 3–5 years in Product Marketing or Commercial Marketing.
• Experience in consumer electronics, smart home technology, connectivity, or related consumer tech markets with strong B2C/retail understanding.
• Proven ability to develop consumer-centric GTM strategies and drive cross-functional execution across online and offline channels.

Responsibilities

• Leads product marketing strategy and portfolio management, defining and executing the 4Ps (Product, Price, Place, Promotion) to drive profitable growth.
• Develops product positioning, value propositions, and portfolio strategies, managing the value ladder, competitive pricing, and portfolio gaps.
• Leads product launches and Go‑to‑Market activities in collaboration with Channel Marketing, End‑User Marketing, MarCom, Sales, and Business Units.
• Monitors sales, margins, pricing performance, inventory levels, and market dynamics to optimize profitability and ensure regulatory compliance.

Skills

Go-to-Market strategy

Cross-functional collaboration

Pricing strategies

English proficiency

Education

Bachelor’s or Master’s degree in Marketing or Business

Job description

Signify in Buenos Aires, Argentina, is seeking a Product Marketing professional to lead GTM strategy, pricing, and portfolio launches aligned with regional priorities. You will collaborate with Channel Marketing, MarCom, Sales, and BUs to drive profitable growth and optimize the customer experience.

The ideal candidate has a Marketing or Business degree with 3–5 years in product or commercial marketing, strong consumer electronics knowledge, and hands-on cross-functional execution across online