Senior Paid Social Leader — Remote Education Growth

BA Global Talent; Buenos Aires; Remote; ARS 136,310,000 - 196,892,000; Full time

Benefits offered by this job

Fully remote work environment

Competitive compensation

Leadership growth opportunities

Job summary

BA Global Talent is seeking a Sr. Paid Social Manager to own the strategy, performance, and optimization of campaigns across Meta, LinkedIn, TikTok, and other social channels for university and nonprofit clients.

This remote role demands hands-on expertise, audience development, creative testing, analytics, and proactive collaboration with internal teams to drive measurable outcomes. You will lead multi-account campaigns, develop audience strategies from demographics and first-party data, and

Qualifications

• 4+ years of hands-on Paid Social experience, ideally in an agency or multi-account environment.
• Strong expertise across platforms such as Meta Ads Manager, LinkedIn Ads, TikTok Ads, or similar.
• Proven experience managing performance-focused paid social campaigns with meaningful budgets.
• Strong understanding of audience development, creative strategy, and conversion-focused advertising.

Responsibilities

• Lead Paid Social strategy and execution across platforms including Meta, LinkedIn, TikTok, and other relevant social channels.
• Develop audience strategies based on demographics, behaviors, interests, first-party data, and campaign objectives.
• Build, launch, and optimize campaigns across prospecting, retargeting, and conversion-focused initiatives.
• Partner closely with Creative teams to develop effective ad concepts, hooks, messaging, formats, and creative testing strategies.
• Analyze creative performance to understand which hooks, messages, visuals, and formats are driving engagement and conversions.
• Establish structured testing frameworks across audiences, creative, messaging, placements, and campaign structures.
• Monitor KPIs including CPM, CTR, CPC, conversion rate, CPA/CPL, and ROAS where applicable.
• Identify creative fatigue and continuously recommend new concepts and variations to maintain performance.
• Translate campaign and creative performance data into clear insights and actionable recommendations.
• Collaborate with Analytics and Account Services teams to ensure accurate tracking, reporting, and attribution.
• Stay current on platform updates, emerging ad formats, audience targeting capabilities, and paid social trends.

Skills

Paid Social

Campaign management

Audience development

English communication

Tools

Meta Ads Manager

LinkedIn Ads

TikTok Ads

Job description

BA Global Talent is seeking a Sr. Paid Social Manager to own the strategy, performance, and optimization of campaigns across Meta, LinkedIn, TikTok, and other social channels for university and nonprofit clients.

This remote role demands hands-on expertise, audience development, creative testing, analytics, and proactive collaboration with internal teams to drive measurable outcomes. You will lead multi-account campaigns, develop audience strategies from demographics and first-party data, and